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on 7 February 2011
I desgined and ran a final year undergraduate course based largely around this text at a leading UK university in 2008/2009 and the student feedback was excellent. A big part of this was to do with having such an interesting, well structured and very understandable core text with a wealth of related resources. I would also recommend its use at postgraduate level.
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on 23 February 2010
Very interesting book with lots of extra information/sources when theory is being explained. Reader can have a throughout & complete idea of what innovation actually is and how it's being utilized inside the organization. I think it could contain more about looking innovation from an IT perspective.
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on 5 March 2010
Excellent book. Easy to read. Useful for managers and students looking to explore the concepts of innovation and entrepreneurship.
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on 1 April 2015
Excellent
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