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4.0 out of 5 stars good book, 15 Oct 2013
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This review is from: Strategic Market Management: Global Perspectives (Paperback)
concise and well organised information. great for uni students. I am studying for a competitive marketing strategy unit with this book as the core reader.
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4.0 out of 5 stars ok, 9 May 2013
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This review is from: Strategic Market Management: Global Perspectives (Paperback)
ok to read, not that interesting but did help me understand some aspects of marketing for my uni degree, more diagrams needed
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5.0 out of 5 stars Five Stars, 2 Nov 2014
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a**
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Strategic Market Management: Global Perspectives
Strategic Market Management: Global Perspectives by Damien McLoughlin (Paperback - 26 Mar 2010)
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