Customer Reviews

17
4.7 out of 5 stars
Affiliate Program Management: An Hour a Day
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on 24 October 2013
This book really is a comprehensive guide to Affiliate Management. It is clear from the start that Geno knows what he is talking about when it comes to Affiliate Management. The book guides the reader with advice from set up through to management of the program.
For me, this book has been the perfect reference to make sure my program is being managed in the most effective way.
I first read the book 6 months ago and today I am still referencing it on a weekly basis
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on 9 January 2014
I bought this book for my Affiliate Marketing team and it is appreciated and read a lot by them. We use it to read up on specific ideas/ topics but I imagine it very useful for someone who has just started their own online shop/ website and wants a practical guide on how to create a successful affiliate program.
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2 of 3 people found the following review helpful
on 21 June 2011
I expected this book to be as dry as a box of cream crackers without a glass of water to go with it. How wrong was I? I burned my way through 200 pages in a single sitting and quite literally couldn't put it down.

It's so well written and is absolutely jam packed with useful facts and figures to back up the "why" of all the great information on "how" a programme should be effectively managed. The process was broken down into tasks which I thought was a great approach for what can seem like a very complex and involved job. One of the most striking things for me was how Geno had managed to keep the language simple and the tone personal and warm. There was a lot there that really cued you to think about how you personally would fit into and take on the role of affiliate manager.

If you are an affiliate manager, would like to be one, or want to run an affiliate programme this is an absolute "must read"!
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on 1 May 2012
If you are involved in affiliate marketing in any way then you will find this book an invaluable resource. It cuts through the jargon and explains everything you need to do to as a merchant to launch and develop a successful affiliate program.
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on 8 November 2012
Really insightful and informative. Good read for anyone interested in Affiliate Marketing and its fundamentals. I'll be on the look out for future publications for sure.
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on 11 May 2015
Fantastic book with step-by-step instructions but not written in a condescending manner.
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on 28 March 2015
useful
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