Top positive review
49 people found this helpful
Plain, simple and effective!
on 2 November 2010
The recent success of "The Presentation Secrets of Steve Jobs" (which I also reviewed and loved) has really raised the issue (as though it were needed) of the importance of great presentations and story telling.
In her book "Resonate", Nancy Duarte takes the reader through all the issues of a great presentation. This is a beautifully designed book (as you'd expect from Nancy) which clearly marks the road for developing and delivering presentations and stories that resonate.
Nancy shows us the power of story telling and dismisses the overly corporate presentations (the ones with the meaningless words and over-engineered sentences) as being of little value or impact.
Throughout the book you'll find great charts, drawings and photographs that wonderfully illustrate the points being made; this really is a lovely book to look at.
Nancy has also included a great deal of reality within the book; real people giving real presentations and telling real stories. OK, they're amongst the best (Steve Jobs, Bill Gates, Ben Zander and Richard Feynman, to name a few) but you can see how a story, a well placed demonstration and simple explanation really mark out a great presentation.
Nancy is driving her readers towards the S.T.A.R moment (Something They'll Always Remember) and yet this is done by explaining ALL the key elements of making a presentation in a logical and meaningful manner. Nancy even has a section on how to organise your thoughts, refine them and then create your key messages . . this book has it all.
The book is also packed with facts about audience reactions, interest levels and so on. This allows the reader to design a message to hit the audience exactly at the right time.
This is a truly excellent book for both the professional and non-professional communicator. I've been giving presentations for years and wish I'd come across this sooner!