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4.0 out of 5 stars Beyond Viral, 2 Dec. 2011
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
This review is from: Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series) (Hardcover)
Kevin Nalty, affectionately known as "Nalts" by YouTube fans, is one of the website's most-viewed personalities. He's also an experienced marketer who has worked with Coca-Cola, Microsoft, Starbucks and Fox Broadcasting. Here he helps fellow marketers use the evolving world of online video sharing to promote their brands. Not surprisingly, a dominant underlying theme is the wisdom of collaborating with established "weblebrities" who already have a large, loyal audience - such as Nalts himself. The book offers gems of knowledge, but it's quite disorganized, so they're tricky to find. getAbstract suggests that the book may be more helpful to webstar wannabes who are already familiar with the subject.
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