Customer Reviews

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (New ... & PR: How to Use Social Media, Blogs,)

5 star:		(7)
4 star:		(5)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

I am a professional PR consultant and free lance journalist with special interest in new media. I found this book very inspiring, practical and intelligent. The message is clear and packed with real cases. The author's web page is showing how the proof is in the pudding, and implementing this in my own work is rewarding. It is however quite difficult to convince old management of these new rules, but how to reprogram old thinking is however another topic that needs another book. I highly recommend this book to anyone working with PR, marketing and information.

This is now an outdated version. Do not buy it (as I did 6 weeks ago). Content is good and the book has been useful to me, but certain sections are outdated and you will be better off with the new version that is available from October 2011. This review updated after Amazon very politely informed me of the publication delay.

I find this book absolutely wonderful and easy reading. As I am a new person in blogging, it was exactly what I needed. I always been thinking that creating web pages and blogs it is something difficult, what can do just "chosen" ones, but in reality everyone can do that. And I am happy that author uplifts you and says: "Hey, it is easy, you can do it" He gives such wonderful tips and shows real examples of real people and companies, who and how they succeeded, what were their mistakes. Why their blogs worked and why they didn't. Basically I had opportunity to learn on other people mistakes and what can be better. Big thanks to Robert Scoble for this book. I suggest to everybody, who wants to start their own blog to read this book.

David Meerman Scott does a brilliant job of taking a topic which can be rather vague and woolly and making sense of it. He gives lots of practical advice, real-world examples and tips to follow. I found his honesty very refreshing and the practical nature of the book should give you lots of starting points to improve your marketing. I generally find marketing books rather tedious but this one is very readable.

I bought this book to inform/educate myself re this 'brave new world' of communications.i knew that the current generation are SO attached/addicted to this news social forum. I felt it had no relevance to me and my abiding interest in marketing/ PR. Well, What I learnt excited and convinced me of how potentially powerful this area can be. The Book read clearly, passionately and with.great conviction. Could''nt fault it. Am am now a convrt! Read it, its lexcellent.

Great book, very well written, with a lot of well chosen references and examples. Definitely provides much food for thought for any communications professional willing to use at best the potential of the Web and on-line interaction with his/her key audiences.

Beleive me, I've read a lot of books over the last three years on how to run an internet company, how to market one and what to sell etc etc. However, this book hits the naail on the head as far as marketing and PR goes. Please do yourself a favour and buy it, it will be a constant guide for you to refer to time and again. It is so well written and so concise. I have a habit of reading books with a pencil in my hand so I can put a star next to anything important and useful and really found sooo much in this bok to highlight. Consider it an investment which will be there at ten o'clock at night when you have a question, consider it your personal consultant at a tiny fraction o the cost, but buy it.

The present and future of marketing is here. This book offers an insight and practical things for every marketing person or business man to adopt in their business.

It is a must read if you really want to understand how to promote your business and/or brand.

Of all the business books I've read, this is one of the best. It contains really useful advice, well written, presented logically in an easily digestible format, and easy to nibble at in bite size chunks.

I generally re-sell books once I've read them or pass them on to associates, but not this one... it's definitely staying on my book shelf.

Highly recommended.

I found this very useful in understanding marketing online. It's easy to read too. I found myself wanting to read on and that's got to say something!