Top positive review
9 people found this helpful
Worth reading, a bit rambling, but useful.
on 5 June 2011
This is an imaginative approach to a familiar topic in advanced business planning and management science. The uses of surrogates, analogies and reflections are all well covered. The intuitive content is more limited but that is understandable. There are few questions which are fluffed: for example, how to measure the effectiveness of an advertising campaign? No one has answered this satisfactorily before, so the "failure" here is not a deal-breaker.
The writing style is reader-friendly and almost always correct in grammar, syntax and spelling - to an American standard of course. It comes across as an authoritative primer and guidebook, and also a thought-provoker. I actually enjoyed reading it; never mind the clever and innovative content.
It would make a useful standard text for courses in corporate strategy, management sciences and managerial economics. I shall recommend it.