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24 of 24 people found the following review helpful
5.0 out of 5 stars Great mainstream book about new marketing
This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change -...
Published on 9 Nov 2009 by Neil Davidson

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2 of 3 people found the following review helpful
3.0 out of 5 stars Not a bad little intro book
I'm an ex-computer programmer and have created functional webpages before.

I read this book to learn more about the latest internet related marketing techniques.

This book served the purpose reasonably well. It was easy to read and covered the basic ground e.g. bloggs, twitter, basic SEO (Search Engine Optimisation)

The book was...
Published on 30 Jan 2012 by Mr. R. O'regan


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8 of 12 people found the following review helpful
3.0 out of 5 stars Driving traffic to their own web site., 17 Jun 2010
By 
Guy Berresford (uk) - See all my reviews
(REAL NAME)   
This review is from: Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series) (Hardcover)
My first impression of this book was that it was low quality. I felt the pages were going to rip as I turned them. I would have prefered a soft cover but better quality paper.

This book does impart a lot of very good information, but it is on a very basic level.
I would say this is ideal for someone who is new to, or very inexperienced with this subject.

Personally I found very little new information here.

My main bugbear is that clearly the priorty of this book is to drive traffic to its own web site.
Books on marketing dont neccessarily have to be marketing tools in themselves.
I found this VERY VERY annoying.

I think they got the balance wrong here. Sure, mention your own web site, but don't keep mentioning it again, and again all the way through the book.
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1 of 2 people found the following review helpful
4.0 out of 5 stars Helpful look at how to help people to find your product online, 25 Jan 2011
By 
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
This review is from: Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series) (Hardcover)
Conventional marketing no longer makes sense. Ads are costly and people are paying less attention to traditional media. Most marketers seek the young people's market (ages 18-34), but few youthful consumers read extensively. Many viewers record TV shows and fast-forward through commercials. A lot of today's worthiest promotion happens online. But just shifting to blasting people with ads over the Internet is a backward marketing strategy. Now you need to direct your marketing so that people will look for you online. In their book, web-marketing experts Brian Halligan and Dharmesh Shah show how to reach out to your market through web pages, blogs, podcasts and social networks. Halligan and Shah demonstrate that commercial success depends on developing and producing quality content online. getAbstract recommends this eye-opening report to businesses large and small, established and brand new.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Fantastic book, 27 Sep 2010
By 
J. MELLOR (UK) - See all my reviews
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This review is from: Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series) (Hardcover)
Amazing book. Very current. I intend reading it again to make sure it all sinks in as it's valuable information
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