on 10 October 2009
Having worked with many consultants from McKinsey & Co, this books brings to you some of their success stories and methodologies for effective pricing. Whilst the book is a really good read, it is more of a showcase for how good McKinsey & Co. are rather than showing you the tricks of the trade so you can help your own enterprise.
Is it worth it......? In my opinion yes, but don't expect to have all the answers to solve your own problems.