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9 of 9 people found the following review helpful
5.0 out of 5 stars Great to have on the shelf !, 30 Jan 2010
This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
Pretty good as a 'how-to manual' for best practices in doing branding projects - from the foundations upwards, through to the design applications. Doesn't go into a lot of detail about design aesthetics, but lots of detail on the foundations and planning of a brand identity, and maintains a good guidance approach throughout. Bit dry and technical at times though and the chapters are more like stages with chunks of relevant information gathered rather than narrated or step-by-step progression, so doesn't really make a great 'read' from start to finish, but excellent as a reference and to crib from for presentations or guidance of a team. Haven't found anything else that plots out the course for a branding project, step by step from start to finish, in quite so matter-of-fact and precise a way.
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7 of 7 people found the following review helpful
4.0 out of 5 stars One of the most complete books about branding, 7 Dec 2009
By 
Martin Benes (Rome, Italy) - See all my reviews
(REAL NAME)   
This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
This is a great book. It's complete and you will find everything you're looking for regarding branding argoument. This is not a design manual so you can't learn how to design, it's about strategy and planing. I recommend it.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Corporate view of the branding process, 5 Dec 2011
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This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
This is a good book for designing for big clients and big budgets. It is nicely divided into sections of the process plus examples. The process itself is aimed at huge budgets/clients, so if your are designing for smaller companies or startups, buy Logo design love instead.
The book is also very nicely designed and a pleasure to read or even just leaf through.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent overview of the whole branding process, 15 Nov 2011
By 
Martin Turner "Martin Turner" (Marlcliff, Warwickshire, England) - See all my reviews
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This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
Designing brand identity is a birds-eye overview of the entire branding process, supplemented by a well-described set of branding and rebranding case studies. It gives enough information about each part of the process for non-specialists to understand what is going on, to give an overall process framework to a brand manager, and to introduce practical branding to marketers and PR professionals looking to extend their skills into branding.

Designing brand identity will not give you specialist knowledge in any area. The section on typography, for example, is only two pages long. However, it is authoritative in what it does say, and it summarises a great deal of information. You can easily go deeper in each area by finding specialist books on those subjects, but it is quite unusual to find a book like this one which brings it all together in such a comprehensive, clear sighted and practical way. Wolf Ollins On B®and will give you more brand theory, and Al Ries on The 22 Immutable Laws Of Branding will help you get your mind round what branding is more quickly, but neither offers a practical programme for actually getting on with the business.

If you're a brand manager, want to be a brand manager, or are a part of a branding team -- for example a graphic designer -- then this is a superb book which will well repay the time you spend with it. If you're just looking to put your own brand together, then you would probably be better working through Build a Brand in 30 Days.

Overall, this book thoroughly fulfils its promise of being an essential guide for the whole branding team. It is very strong on processes and checklists, which are otherwise hard to find in such depth, and is unusually successful in making the case studies work to improve understanding, rather than merely existing as illustration.

Strongly recommended.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A very well laid out accessible excellent reference text for anyone interested in developing their brand, 24 May 2012
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This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
This is a very well laid out easily accessible very well illustrated document and ideal for anyone wanting to develop or revisit their brand, it focuses on all aspects of brand identity not just the visual elements and design but also making sure the story and message are right.

Essentially divided into 3 sections, the first is very visual and explains the basics with concrete examples of brand development and the different approaches and types of brand. The second section focuses on the process involved (broken down into 5 distinct phases) in developing the brand a very useful reference for anyone working on engaging their workforce and stakeholders in a brand development exercise. This section may seem a bit dry but imparts important information and makes sure one does not miss anything out. Then finally there are a number of case studies of well known organisations (including not for profits) and companies and how they developed their brands.

Overall a very useful reference text for anyone interested in brands and developing brands especially for managers who have limited experience of developing brands and who are about to embark upon such a venture and will be working with brand specialists and needs a good level of understanding of the tasks at hand. Well worth a read.
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1 of 1 people found the following review helpful
5.0 out of 5 stars If you're creative you will like this, 22 Aug 2011
This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
This book is so developed and concise, it takes an age to read - however thats a good thing as its aimed at intelligent creative types. If you are one of them and you work in design or branding, buy it. If not, ignore it. Oh, and I don't like the cover design at all - but don't let that put you off - its the content thats good.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Nice book, 7 Feb 2011
This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
Really nice book, helps alot to understand key elements of designing, spreading brand. I wish that book was little bit more detailed.
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5.0 out of 5 stars Essential is the right word., 12 July 2013
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This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
Fantastic reference book for anyone looking for a complete overview of the branding process. Even if you only work in one part of the 'branding' chain, this book helpfully outlines what is done, when it's done and why it is done. A great guide for all design students and start-up companies.
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5.0 out of 5 stars Buy buy buy, 5 April 2012
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This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
What a great book, love the content and the illustration details. Layout is clean and concise which makes reading the book more enjoyable, great for reference and I simply love it! Love the fact it's a hard back book make it feels really important!
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4.0 out of 5 stars So far so good, 11 Oct 2011
By 
Maj (London, UK) - See all my reviews
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This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
Good book, covers all the main points in a simple, approachable manner. Explanations are easy to understand, and examples are relevant and up to date. If your involved in Brand identity this book would make a useful full read book, or if you don't have time, a good reference piece to skim and pick from.

Would I recommend this book? Yes.
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