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1 of 1 people found the following review helpful
on 27 August 2008
Reputed consultant and keynote speaker David Meerman Scott hits the bull's eye with a timely, well-written and thoroughly enjoyable book that does just 'what it says on the tin'.

Full of relevant examples and in a conversational tone, Mr Meerman Scott reveals the new rules of PR and online marketing and shows how to engage in a meaningful dialogue with clients and stakeholders bypassing the traditional media stronghold on information.

Not to be missed.
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1 of 1 people found the following review helpful
on 1 September 2009
David's out-of-the-box thinking and truly original approach reframes what marketing is, and not just for online businesses but any other venture. The new concept of inbound or engagement marketing is a tidal shift from old school pushy interruptive techniques. This is a practical guide on how to attract people to your business instead of spamming them with phone calls, emails or unwanted sales pitches. A "must read"!
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on 30 November 2009
Scott's book on what he calls the new rules of marketing and PR is a great starter for anyone beginning to think about how better to market and promote themselves or their business online. While some of the statements he makes are common sense thoughts (like most of marketing) he encourages you to look outside the proverbial box within which we re-strict ourselves and to think without limits.

I have to admit that I found the introductory Section 1 "How the Web Has Changed the Rules of Marketing and PR" somewhat repetitive and overly long in justifying his point of view, finding myself going round in circles without noting any new points, but this very easy going writing style made the rest of the book very easy to digest, so it's a sacrafice worth having.

This is the perfect book for small, medium or large companies who really want to get smarter in how they share information with their audience and no longer want to compete or add to the mass of noise and wasteful communications that go out every day.
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on 13 September 2009
If you are new to the internet and using the internet as a marketing tool then this is a must read. I personally read this twice the second time with a highlighter to fully understand some of his ideas and to then see if any off them would work in my own business. While the topics he details with aren't very well trashed out it's an extremely good resource tool to get started with. For me the book acts like a list of possibilities but you certainly need futher research on each of the topics if you are to employ them.

The book is written is a very easy to follow and simplistic way but if you are oblivious as to what an RSS feed or a podcast is then have a search engine open to check it out. If you already are well versed on the internet it will still certainly give you some ideas but you may not be overjoyed that the topics are not fully discussed.

Overall, this is a book I would recommend to any small business owner, manager or marketing executive. You'll be pleasantly surprised I'm sure!
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1 of 1 people found the following review helpful
on 2 April 2009
A well written, interesting read. Does exactly what the title indicates. It also gives a good overview of the usual way of doing PR work, which is interesting if you haven't been well versed in this area.
I agree with the comment that it can become quickly outdated. A section on Second Life near the end was clearly written during the hype.
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1 of 1 people found the following review helpful
on 15 April 2009
This book walks you through most of the new ways to communicate in the digital space. It's full of interesting case histories and useful links. I would recommend it as a starting point to anyone looking for a rounded introduction to web based communications. The only down side is that it doesn't touch on the recent mobile 'app' phenomenon.
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Meerman Scott indicates how to set a good targeted content strategy. The use of social media is giving the organisations different channels to communicate with customers, but as David says "Content is valuable if someone reads it" and "you are what you publish". Some companies just bombard their customers with useless content, but following the approach described in the book and creating personas will really help any organisation to boost revenue, loyalty and the best of all you will be at the first places in any web search engine.
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on 6 January 2010
This a very practical book to help you understand the importance of social marketing. It shows you a variety of ways that you can start using easy tools to promote your business or website. I liked the examples of various businesses who had taken these ideas on board and who have created real success with them.

Would recommend this for internet newbies or experienced marketers - you'll definitely learn something new or be inspired to try different ideas.
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14 of 18 people found the following review helpful
on 30 September 2008
this book is really bad!! other than telling us that blogs are the new PR and that content is king, nothing is NEW, the book keeps repeating itself..i dont reccomend it to anyone!
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2 of 3 people found the following review helpful
on 9 December 2008
This books explores various forms of online marketing possibilities in good detail. Many case examples give an insight into the online marketing of different business types, from small and local to big and global companies. The best part, however, is the final section with hands-on tips on online marketing implementation and links to many online information sources. Definately a good starting point for anyone interesting in going into online marketing!
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