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4 of 4 people found the following review helpful
4.0 out of 5 stars You need to read it, if you want to implement NPS, 11 May 2009
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Berardi Roberto (Turin - Italy) - See all my reviews
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This review is from: Answering the Ultimate Question: How Net Promoter Can Transform Your Business (Hardcover)
Thie book must be read after "the Ultimate Question - Driving Good Profits and True Growth" of Fred Reichheld, as it is a kind of implementation guideline for its contents.
The key concept of these books is that you can really understand how healthy is the relationship with your Customers by asking them the Ultimate Question: "How likely is it that you would recommend this company to a friend or colleague?"
The book is a little verbose and some concepts are repeated too many times, but it is a "must read" for the examples and advices it offers when you actually want to apply the "Net Promoter Score" in your Company, which can be a small family initiative or a big multinational.
We can describe this book as "the Ultimate Question put in practice".
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5.0 out of 5 stars Insight., 23 April 2015
This review is from: Answering the Ultimate Question: How Net Promoter Can Transform Your Business (Hardcover)
This is a very useful book that all business owners should have. It is a simple and easy way to get valuable insight from customers.
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5.0 out of 5 stars Five Stars, 27 Mar. 2015
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This review is from: Answering the Ultimate Question: How Net Promoter Can Transform Your Business (Hardcover)
Excellent book
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