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2 of 3 people found the following review helpful
on 16 July 2011
The book arrived on-time so the service part of the purchase went well. The book itself was a bit of a disappointment if truth be told. Yes, there were a few useful anecdotes and inspiration to focus on buyer personas. However it is *really* tiring having to put up with the constant self promotion in just about every sentence: "With the Tuned-in process..." "When you use the Tuned-in process..." "The sun only shines out of the butts of Tuned-in people..." Its wearing and not necessary.
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