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2 of 3 people found the following review helpful
4.0 out of 5 stars A good book for interview perspectives.
The inside jacket of the book states:

"Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, and putting the user in control".

Web...
Published on 11 Jun 2008 by Jasdev Dhaliwal

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2 of 2 people found the following review helpful
2.0 out of 5 stars Interesting but poorly written
From the perspective of someone who knows little of the jargon used by web developers, this was an interesting read, if a little frustrating. Whilst many of the interviewees seemed to contribute little of real worth, the book did draw my attention to a whole range of concepts and approaches that I was previously unaware of (wikipedia filled in the gaps!). I do think...
Published on 18 Feb 2009 by JonG


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2 of 2 people found the following review helpful
2.0 out of 5 stars Interesting but poorly written, 18 Feb 2009
This review is from: Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (Hardcover)
From the perspective of someone who knows little of the jargon used by web developers, this was an interesting read, if a little frustrating. Whilst many of the interviewees seemed to contribute little of real worth, the book did draw my attention to a whole range of concepts and approaches that I was previously unaware of (wikipedia filled in the gaps!). I do think that Jones could have put a little more effort in. It's basically just a series of interview scripts, some pretty sketchy summaries and a surprising number of misprints and grammatical errors.
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2 of 3 people found the following review helpful
4.0 out of 5 stars A good book for interview perspectives., 11 Jun 2008
By 
Jasdev Dhaliwal (London, United Kingdom) - See all my reviews
(REAL NAME)   
This review is from: Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers (Hardcover)
The inside jacket of the book states:

"Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, and putting the user in control".

Web 2.0 Heroes by Bradley Jones presents a series of edited interviews from a number of leading figures from within the Web 2.0 sphere (See below). In most cases the interviewee is a person closely related to the company's web strategy. The book builds on the Web 2.0 theme and asks. "What's is coming next?". A few of the interviewees discuss their thoughts on the Semantic Web and reflect on developing areas such as Software plus Services (S+S).

Overall, the book presents a good perspective and is just over 250 pages. I did enjoy the large number of quotes which are highlighted throughout the book. However, I would have liked to have seen some insights from the author, adding to the commentary of the interviewees. Bradley's voice is somewhat missing! Nevertheless, an interesting read for anyone with an interest in the Web 2.0 sphere.

The Web 2.0 heroes include:

Max Mancini - eBay
Alan Meckler - Internet.com
Eric Engleman - Bloglines
Gina Bianchini - Ning
Dorion Carroll - Technorati
Raju Vegesna - Zoho
Richard MacManus - Read/Write Web & Web 2.0 WorkGroup
TJ Kang - ThinkFree
Patrick Crane - LinkedIn
Shaun Walker - DotNetNuke
Biz Stone - Twitter
Seth Steinberg - Meebo
Joshua Schachter - Del.icio.us
Ranjith Kumaran - YouSendIt
Garrett Camp - StumbleUpon
Rodrigo Madanes - Skype
Rod Smith - IBM Corporation
Tim Harris - Microsoft Corporation
Bob Brewin & Tim Bray - Sun Microsystems
Michele Turner - Adobe Corporation
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Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers
Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers by Bradley L. Jones (Hardcover - 11 April 2008)
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