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60 of 60 people found the following review helpful:
Simply the best SEO book!
I have been optimising sites for search (with a reasonable degree of success) as part of my occupation as a web developer for nearly four years now. At the time of writing, my site is #1 and #2 (out of more than 8.5 million) in Google for my chosen keyword term. Upon reading this book, I learned how to turn the "basic optimisation" that I do well, into a much more...
Published 21 months ago by P. A. Murphy
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3 of 4 people found the following review helpful:
Just an ad for something else really.
I found it to be more of an advert for a service you have to sign up for and pay a monthly fee, I returned the book and bought "search engine optimisation for dummies", you learn more from the inside cover on that than you can from this whole book.
Published 2 months ago by Stuart Law
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60 of 60 people found the following review helpful:
Simply the best SEO book!, 14 Feb 2008
I have been optimising sites for search (with a reasonable degree of success) as part of my occupation as a web developer for nearly four years now. At the time of writing, my site is #1 and #2 (out of more than 8.5 million) in Google for my chosen keyword term. Upon reading this book, I learned how to turn the "basic optimisation" that I do well, into a much more professional optimisation service suitable to be presented to (potential) clients. I own 8 SEO books. If you're starting out, "Search Engine Optimization for Dummies" is a good place to start but I have learned more useful stuff from this book than from the other 7 combined.
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69 of 71 people found the following review helpful:
Clear, well written, user friendly and delivers the goods, 10 Oct 2006
Excellent! This is just the book if you need to make the most of your web site, improve its search rankings, increase its traffic, and generally made the most of what you want it to do. This applies to a single person business, small, medium, large or multinational firm. Whatever your circumstances, commercial, private or charitable, you will make more of your web site if you follow this guide.
Excellently written, in clear English, Search Engine Optimisation - An Hour A Day, will quickly and easily lead you to a greater understanding of how to carry out an SEO Plan. You are given the correct information in order to be able to do this and you are not given anything superfluous, saving you time and allowing you to concentrate on the actions that will get you to where you want to be. You can even choose to concentrate on only those matters which are absolutely essential thereby saving you even more time.
The two authors are greatly experienced in helping real people in every size and type of organisation to maximise their Search Engine rankings and make the most of their web site generally, and this shows in the book. You will find that they speak to you clearly and that you will gather information quickly and easily. They only use technical jargon when necessary and it is thoroughly explained accordingly. This book will suit you whether you are a techie or not.
The book will give you the knowledge that you need and will then supply you with a plan so that you can carry out SEO in an orderly fashion. Much more than this, the book cleverly helps you to identify the results that you want from your web site. The experience that the authors have working with all sizes and shapes of organisations is used to good effect and you will find that there is added value in helping you to get different departments to work together.
You will even find that you can access all the documents you need to carry out your campaign by simply visiting their web site and downloading all the templates that you need, such as To Do Lists, Keyword Spreadsheets and more. It is up to you how much time you spend every day on your project so you can spend less than one hour day if you choose.
You will find that you will have enough knowledge to be able to promote your web site in the way that you want by the time that you have finished reading this book. An easy read, logical, no boring history of the Internet, and a plan that just about anybody could carry out quite easily. Full marks all round!
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13 of 13 people found the following review helpful:
Effective and motivational, 17 Nov 2008
I run a small website and SEO has always been on my list of things to do yet I could never find enough motivation to sit down and actually find out what the whole fuss is about and how to go about being a part of it. This book certainly sorted this out for me once and for all. It's very much like a user-friendly textbook (and one does not come across these very often) which takes you step by step through all the stages of implementing a successful SEO. It's very suitable for people like myself running a small internet business on top of normal 9-5, but it will be equally appropriate for a medium-sized company or a large organization. What I liked the most is the fact that the authors made an effort and broke this seemingly impossible for one person task into small managable chunks or hours and if you just do one bit at a time you know that in the end you're going to achieve what you set out to achieve. Highly recommended and probably one of the best on the market.
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10 of 10 people found the following review helpful:
Practical handholding through the SEO jungle, 22 Nov 2007
A cracking introduction to Search Engine Optimisation (or Search Engine Marketing as they would prefer to call it!) Runs through the basics at a very easy pace (slightly slow, but at least it ensures that you've covered all the basics). Lots of practical exercises. For me, as a website designer, it confirmed a lot of suspicions I'd always had, and added some new ideas, but most importantly it gave me a focus for structuring my thinking; so even if you've been around in the web world for a bit it's a definite good buy.
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30 of 32 people found the following review helpful:
Extremely interesting and well worth the money, 31 Mar 2007
Being relatively new to SEO campaigns, I had a basic understanding of what was necessary, but have gleaned lots of extremely interesting information that I was not aware of. Technical truths are presented in such a way as to be easy accessible, and I would happily recommend the book to anyone wishing to promote their site on the Web.
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16 of 17 people found the following review helpful:
Search Engine Optomisation: an hour a day, 30 Jun 2007
I found this a very interesting and focused book. The authors have a very direct and informative style. I enjoyed reading the book and I believe it will be very useful in my SEO campaign. The 'hour a day' really helps to keep the newbie on the right lines when planning a SEO campaign.
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5 of 5 people found the following review helpful:
Fantastic, 6 May 2009
Well, what a beautifully fantastic book.
Completely up to date, realistic for anybody whether your a SME or anything but, with precise information that is straight to the point.
I have only ever used 3 resources for SEO, SEO for dummies, which was ok but a bit out dated from when i bought it due to Google's ever changing algorithms, an online ebook which was fantastic for starting out from Freeleadswebinar, and this book.
An Hour a Day is undoubtedly the best resource i have come across and i'm looking forward to using it and dominating my niche on Google. I wouldn't bother with SEO for dummies, but freeleadswebinar is good if your from the UK. This book is more universal and for everybody.
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5 of 5 people found the following review helpful:
Great resource, 2 May 2009
As someone who undertakes SEO projects for clients as well as working on the SEO of our company's website, I found this book immensely useful.
While I'm well versed in SEO from working on SEO projects large and small and with various SEO agencies too, I still learned plenty, and found this book particularly useful as a blueprint on which to base client SEO projects.
The reason for this is that its structure makes it easy to show a client exactly what you will be doing over a period of months when you undertake an SEO project for them, and this makes writing an SEO proposal and planning the work simple.
It also puts emphasis on reporting and tracking, two things that are not at all glamorous but essential if you are to prove effectiveness to the client. Finally, it is a good book to base employee SEO training on.
Highly recommended.
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7 of 8 people found the following review helpful:
Excellent bok, 3 Sep 2008
This book excellent! I am working on my website and this book has been everything I needed in order to make it happen!
Thank you
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5 of 6 people found the following review helpful:
the only seo/sem book you need, 7 April 2009
Excellent book, simply put - brilliant! i cannot put it down. amazing results from commited plan 'supervised' by the authors. very very happy. buy it, read it, and then make sure your web department/agency has one - so they know that you know!
Advice for success: download and print all of the worksheets. do all of the simple exercises, or come back to them and do them when you have a net connection. get your highlighter pen ready from chapter 6. good luck!
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