Customer Reviews


9 Reviews
5 star:
 (4)
4 star:
 (4)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 

The most helpful favourable review
The most helpful critical review


6 of 6 people found the following review helpful
4.0 out of 5 stars Useful, comprehensive, important but a dry read
I am recommending this book with 4-stars because of the importance of the topic. And that the subject matter - landing page optimisation - is such a powerful technique in the web marketing toolkit.

However, I did find the book hard going and a bit of a dry read.

Landing pages are the workhorses of online conversion. Drive your visitor(s) to an...
Published on 29 Jun 2010 by Andrew Lloyd Gordon

versus
2 of 3 people found the following review helpful
2.0 out of 5 stars This book is a waste of time
I am sorry to say that this book as a big disappointment. It is a sleeping pill and you learn more from reading blogs!
Published on 15 Dec 2010 by dekay


Most Helpful First | Newest First

6 of 6 people found the following review helpful
4.0 out of 5 stars Useful, comprehensive, important but a dry read, 29 Jun 2010
This review is from: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
I am recommending this book with 4-stars because of the importance of the topic. And that the subject matter - landing page optimisation - is such a powerful technique in the web marketing toolkit.

However, I did find the book hard going and a bit of a dry read.

Landing pages are the workhorses of online conversion. Drive your visitor(s) to an effective landing page (where they arrive at your site from their previous action e.g. click through from Google) and you're half-way to a sale or other 'visitor conversion'.

Unfortunately, and rather surprisingly, many website owners don't think this way nor do they construct their landing pages very well.

This is where Tim's book comes in.

In it, he describes (in enormous detail) all of the elements of an effective landing page: from understanding and profiling your visitor, building value, understanding the decision process to creating desire and encouraging action. He also talks about testing in (very) great detail and even getting the various members of your web team on board.

So, if you're thinking about improving the conversion rates on your site (and you should be) then get this book. But if you're looking for an engaging and enjoyable read then check out the 'Top Ten Bestselling novels' on Amazon...
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars Five Stars, 11 July 2014
Verified Purchase(What is this?)
This review is from: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
Need to know something about the subject to be able to understand the book.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars Easy to read and implement useful tips and techniques, 30 Dec 2012
By 
Mr. Nick Over "mice" (London) - See all my reviews
(REAL NAME)   
Verified Purchase(What is this?)
This review is from: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
An easy read, summarises techniques and can be used to help design new or review existing web designs.

Yet to implement my plan to improve an existing site although can recommend the product.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4.0 out of 5 stars Lots of insightful information, 19 Sep 2011
This review is from: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
A good guide to the key subject areas of landing page optimisation. A bit heavy on theory and light on solid winning examples. Missing lots of great recent tools that have made optimisation much easier recently.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


2 of 3 people found the following review helpful
2.0 out of 5 stars This book is a waste of time, 15 Dec 2010
This review is from: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
I am sorry to say that this book as a big disappointment. It is a sleeping pill and you learn more from reading blogs!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


6 of 9 people found the following review helpful
4.0 out of 5 stars Better for larger businesses than small?, 13 Jan 2009
This review is from: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
Compared to the Eisenberg book, this book has a more more strategic approach and style more suitable for larger businesses creating a test and measurement strategy rather than smaller businesses.

Best Features:

* Strong on issues to consider when planning test test, e.g. how to guard against issues of SEO or decreased conversion.

* Part III has clear approach to assembling a team, getting buy-in and developing a testing plan.

* Also considers persona-based and behavioural issues of different segments with good critique on p62

On the downside, compared to the Eisenberg book:

* Less accessible overall - harder work although as with any book this may be rewarded.

* Fewer implementation details although there is a section on Google Website Optimizer

Review by Dr. Dave Chaffey. Author of:

* eMarketing eXcellence: Planning and Optimising Your Digital Marketing (Emarketing Essentials)

* Internet Marketing: Strategy, Implementation and Practice

* Total E-mail Marketing: Maximizing your results from integrated e-marketing: Maximizing Your Results from Integrated E-marketing (Emarketing Essentials)
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


0 of 1 people found the following review helpful
5.0 out of 5 stars A Must-read for people working with CRO, 19 Mar 2010
By 
M. Kjeldsen - See all my reviews
(REAL NAME)   
This review is from: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
Tim Ash's "Landing Page Optimization" is a must-read for all of you who, like me, wants to make the most of the visitors on my website. LPO is not for the faint-hearted beginner but rather for the intermediate and the professional, working with conversion rate optimization.

There're not quick fixes in the book but rather at lot of tips, tricks and insights into make your website the most succesful in its business.

Recommended!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


0 of 1 people found the following review helpful
5.0 out of 5 stars Ample valuable information, 25 Aug 2009
By 
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
This review is from: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
Tim Ash provides long-term strategies that solve the guessing game of Web page improvement and give you an effective battle plan - but don't expect overnight, quick solutions. Landing page optimization - a process of diagnosing, tuning and testing - is detail work. Although Ash refers often to his own Web page "tuning" firm, he also shares ample valuable information your business can use. He wrote this book for the team behind a Web site's design, including those involved with content, user experience, media, marketing, advertising, product management and affiliate management. getAbstract believes that anyone who wishes to do a thorough job of refining a site's landing pages can rely on this precise, detailed and knowledgeable manual.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1 of 4 people found the following review helpful
4.0 out of 5 stars Really comprehensive, 2 Sep 2009
By 
Verified Purchase(What is this?)
This review is from: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
This is a great book and should be used along with always be testing the Eisenberg book. Its strength is about setting out a nice clear methodology for testing.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


Most Helpful First | Newest First

This product

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Used & New from: 0.01
Add to wishlist See buying options
Only search this product's reviews