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9 of 9 people found the following review helpful
At first glance, this is yet another cover of a familiar tune: Get online because it is the next big thing! Hurry, hurry! However, within a few pages author Larry Weber introduces the one thing missing from most of these refrains: hard data. He provides statistics that document precisely how the marketing landscape is changing, then goes on to analyze what this information means for business. Almost as refreshing, Weber is careful to point out where information does not exist, often calling for new metrics or a software tool that will give statistical substance to the visceral understanding of Web-savvy marketers. Weber reviews case studies that demonstrate approaches that have worked, as well as some glorious and instructive failures. He builds on these to develop a set of principles and tactics readers can use to develop a realistic strategy for online marketing. getAbstract recommends his book to established businesses that wish to get into online marketing and to all would-be Internet entrepreneurs.
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10 of 11 people found the following review helpful
VINE VOICEon 11 August 2008
Many of the leading books like The Cluetrain Manifesto have a tone and viewpoint that is at best preachy towards marketers and at worst downright hostile. Marketing and the libertarian belief system at the centre of the web community from the EFF to the blogosphere seem to be diametrically opposed. Its kind of like that Bill Hicks sketch that starts off `marketers kill themselves'.

Marketing to the Social Web - How digital customer communities build your business by Larry Weber is less of a lecture berating marketers and more like a discussion over beer and pretzels. Weber contextualises the online environment and explains where marketers should get involved, including strategies for successful participation. The book is written in an accessible manner and made excellent reading on the tube.
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2 of 2 people found the following review helpful
on 19 November 2009
This is a must read book for anybody doing or considering to do business on the internet.If there is one book you buy it has to this book. This is a must for all those in media who do not fully understand what marketing on the Internet is.The key to this book is it gives you a insight and understanding of the net citzen/net consumer.If you want to fully exploit the internet to achieve your bottom line objectives do yourself a favour and read this book- it opens a world of endless opportunities as well act as a guide line to any future projects.
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4 of 5 people found the following review helpful
This book although it has some good content, is too tedious to get through. I lost interest halfway through, as there is too much generic padding which could have been improved with better editing. Good title but unfortunately that is not enough.
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Not my only cover to cover read on the topic, but the best. Informative. insightful, valuable and applicable both as a practioner or as a student.
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2 of 3 people found the following review helpful
on 5 October 2009
I found this book hard going. Made some good points but could have been half the length.
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on 17 April 2015
OK
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