Top critical review
4 people found this helpful
A tough read but you get there in the end
on 25 April 2014
I bought this to get an understanding of the history of coffee, where it came from, how it evolved etc. and also to understand more about coffee itself. I found the beginning and the end very interesting but the middle was a dead zone. It talks at length about coffee advertising wars in the 19th and 20th centuries, the coffee tycoons, trade wars and subsidies. A bit on this would have been welcome but it's way too much detail and too American focused. He mainly ignores Europe apart from little asides here and there. The tone is quite dry and academic but he seems to lighten up at the end when he talks about the Fair Trade movement and Starbucks - this is where his passion is. Saying that I did learn a lot about coffee and feel the wiser now, and a lot of satisfaction when I finally finished!