Top positive review
31 people found this helpful
...full of sensible, real-world advice...
on 9 August 2001
As the owner of an e-business consultancy & development agency, I have a technical background as opposed to a sales & marketing one. Therefore, I need books that will help me improve my business skills without having a detrimental effect on my time.
With an amusing, no-nonsense writing style, the author has created a book that is a pleasure to read and is full of sensible, real-world advice.
The best thing about this book, however, is the fact that the advice is given out in a series of small, anecdotal tales, each ending in a succinct statement of the point! This allowed me to read the book in 5-minute bursts, with the points hitting home and being remembered.
I've been integrating many of these ideas into my approach to running and marketing my business, and I'm already experiencing positive results. Highly recommended!