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on 26 December 2009
I enjoyed this book as a read and, having never read its kind before, took away a few valuable lessons. However it was fairly clear that the writer, despite holding a PhD, didn't approach his project very professionally. The book kicks off very engagingly but really peters out by the end. There are seven main chapters and they seem to get shorter and less well written as the book goes on. The truly rubbish 'exam' at the end has clearly never been proofed, with the same stupid copy-and-paste error appearing at least six times. Without the illustrations and the large type, this book is probably only about 50 pages long. For a creativity trainer, Von Oech surprisingly quickly runs out of steam when it comes to conveying his ideas. Ultimately, apart from some fairly dull-sounding corporate workshops, there is little indication that his ideas do much to make him more creative. So it's questionable that they will do much for anyone else.
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on 30 July 2008
Roger von Oech deeply understands that the creative juices flow best when people are relaxed and having fun. He does this by creating a common sense book that has easy to read, and powerful exercise to help tap into the creative nature that we all have.

The book is a key element in critical thinking. It focuses on developing the left brain, right brain crossover. I found the book refreshing, fascinating and insightful.

The title says it all. The format is user friendly, the exercises are engaging and the cartoons are hilarious. The book firmly pushes anyone who reads the book out of his or her box to become a better critical thinker!

The topics are fascinating. They include: Opening mental locks, Learning how to think, Making the strange familiar, Challenging the rules, Play is frivolous, The fools and the rules and many more.

This is a great book for anyone who is ready to open doors to their mind and become more creative. It lubricates the door hinges that may have become a little rusty over time!

The Re-Discovery of Common Sense: A Guide To: The Lost Art of Critical Thinking
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on 10 September 2011
I am starting a business and wanted to think through some issues. This book helped me realise there are other ways of looking at situations. I think this is the kind of book I'll dip into every few months just to remind me how to think a bit more creatively and not to follow set thinking patterns. Would recomend to anyone who feels stuck in their thinking.
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on 17 November 2013
A practical approach to creativity, this book aims to give the reader a series of tools and ideas about being more effective in getting new ideas.
Some of the ideas are not fully effective, in my opinion, but I enjoyed reading the method.
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on 1 September 2013
Changes the way you approach everything,putting every idea,myth
On its head and challenges your paradigm.
Awesome!Its a must read for everyone!
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on 30 March 2014
stimulating and inspirational writing relevant to any career and any life situation! I will be employing these strategies for work and at play.
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on 25 April 2013
My daughter required this book and we found it at a very good price and it was received within three days.
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on 5 February 2016
Encourages more lateral thinking, and presents various techniques of achieving this. Good read.
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on 14 May 2015
Not outstanding, but a useful addition for a collection of this genre of books.
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on 29 January 2015
Useful tool if you want some ideas for getting creative.
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