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1 of 1 people found the following review helpful
5.0 out of 5 stars If you can't get it in your university's library then buy it - it's worth it!, 7 Aug. 2014
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One of the best books on Destination marketing/management I have read so far. Especially the outlook into the future in the end of the book was very thought-provoking and provided me with some good sources for my Master's dissertation. In general, the book features some good sources to further look into. Everything is explained very well and I can only recommend the book!
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Marketing and Managing Tourism Destinations
Marketing and Managing Tourism Destinations by Alastair M Morrison (Hardcover - 28 Feb. 2013)
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