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Customer Reviews

4.5 out of 5 stars15
4.5 out of 5 stars
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on 6 November 2012
Finally a book that contains both strategic insights and up-to-date tactical tips. The book is quite comprehensive and cover most aspects of Digital Marketing... a very useful reference books for marketers and marketing students.
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on 25 January 2013
A lot of good advice on digital marketing. broken down into a good strategy from start to finish. This book is being used in college on the Digital Marketing course
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on 15 March 2015
I'm taking a Prof Diploma in Digital Marketing and this is the suggested reading material. It's a very well written book. Explaining digital marketing in a way that even first time marketeers can understand.
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on 25 April 2015
The content is very interesting and the structure of the book is properly developed. Study cases and additional lists of resources are very helpful to get a complete understanding of the topics.
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on 26 July 2013
This is a well written easy to read eMarketing book which covers all the main topics with lots of useful examples.
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on 22 July 2014
This is certainly one of the best marketing books out there and conatains so much relevant and current digital marketing information and advice... admittedly it is a bit too big and bulky for bedtime reading... but use it as a text book and its first class.
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on 10 October 2013
This book is a great academic read for final year students of BSc Hons degree's and masters. Provides both easy and in-depth explanations.

Worth buying!
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on 16 July 2014
I'm currently studying for my CAM Digital Marketing Diploma and this book is a life saver! Highly recommended!
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on 14 July 2015
Great help in completing the CIM certificate in marketing. Detailed and easily understood.
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on 23 October 2014
Excellent book, covers all the relevant current topics!!!
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