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5.0 out of 5 stars Very useful book, 23 Feb 2010
By 
T'Sergeant (Birmingham, UK) - See all my reviews
This review is from: Flying Off Course IV: Airline economics and marketing (Paperback)
This book deals which what could be a very dry subject however it has been written in such a style that makes it very readable. This latest edition to the excellent series of books written by Doganis explores current factors affecting the operation of airlines and a new edition to the book is a section dedicated to low cost carriers which is essential reading given the rising number of airlines operating low cost models. An essential read for anyone who is studying aviation marketing or economics.
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5.0 out of 5 stars 5* Recommendation, 13 Dec 2011
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Mr. M. P. LEE "MPLEE" (Teesside,UK) - See all my reviews
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This review is from: Flying Off Course IV: Airline economics and marketing (Paperback)
I used this book in my first year of Uni and so I invested in this in my 2nd year. It is extremely useful if doing a transport degree or wanting to know more about the industry. The author breaks down the information into sizeable chunks so that the reader is able to understand the information.
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5.0 out of 5 stars excellent book updated, 29 May 2010
By 
Lee Peachair (Barnsley, South Yorks United Kingdom) - See all my reviews
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This review is from: Flying Off Course IV: Airline economics and marketing (Paperback)
I have previous editions of this book and am very pleased with the fourth edition which contains much new information on the industry. Doganis is an author with great credibility and this book is well written and easy to follow.
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Flying Off Course IV: Airline economics and marketing
Flying Off Course IV: Airline economics and marketing by Rigas Doganis (Paperback - 17 Dec 2009)
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