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1 of 1 people found the following review helpful
5.0 out of 5 stars excellent, 25 Oct 2009
By 
LIU Peilin "Perrie" (Manchester) - See all my reviews
(REAL NAME)   
This review is from: Corporate Reputation and Competitiveness (Hardcover)
it is a new book so it is really good. but the price is a little bit high to me
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4.0 out of 5 stars Very readable, 16 Jun 2008
This review is from: Corporate Reputation and Competitiveness (Hardcover)
A great overview of the subject, with the authors' own findings and insights completing the book. Recommended.
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2 of 3 people found the following review helpful
5.0 out of 5 stars The Definitive Book of Corporate Reputation, 7 April 2003
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This review is from: Corporate Reputation and Competitiveness (Hardcover)
Davies and Chun, both outstanding academics, have written the clearest and most accessible book to date on corporate reputation, what it is and how to manage it.
They begin by placing reputation management in a strategic context relative to Porter, Mintzberg, etc, and progress through to a brilliantly conceived framework that can be used by corporations to both qualitatively and quantitatively measure their internal employee-derived identity against their externally derived customer image.
The 'gap' between the two can be used by management to realign the organisation so that it delivers what customers expect.
They then carry the application of the framework a crucial step further to 'baseline' against customer expectations for the sector allowing you to measure your performance relative to competitors and customer expectations of each.
Whether you are a CEO, involved in strategy development or responsible for marketing - this really is the next book you should read this year. An empirically derived framework for strategic and reputation management that will deliver real competitive benefit.
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2 of 4 people found the following review helpful
5.0 out of 5 stars Really a must for building corporate reputation!, 1 Feb 2003
By A Customer
This review is from: Corporate Reputation and Competitiveness (Hardcover)
Reputation is at the heart of every success company. This book is really a must for building corporate reputation. Dealing with corporate repuation measurement and analysis, this book gives a new paradigm. What can this bok offer is not just building reputation for conventional companies only, but also for companies after merger and aquisition. A deep analysis with some study cases make this book really perfect.
Shortly, once again, this book is a must if you want to measure, build or analysis your corporate repuation.
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Corporate Reputation and Competitiveness
Corporate Reputation and Competitiveness by Stuart Roper (Hardcover - 3 Oct 2002)
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