2 of 2 people found the following review helpful
on 5 September 2008
I found this book to be extremely well-written, concise, and well-organized. McLoughlin's text is clear and her examples well-chosen.
1 of 1 people found the following review helpful
on 13 October 2013
I used this to help with my A-level English Language coursework - it has everything you need to study how publishers use language to manipulate consumers to buy. It also has a useful index of terms which furthered my understanding.