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Advertising as Communication (Studies in Culture and Communication)
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7 of 10 people found the following review helpful
on 13 November 2001
For the history of advertising, Gillian Dyer's work cannot be faulted. She is the first person to look for when researching this subject. This book however, was written twenty ago and seems a little dated- as the current trends have developed. The fundamentals of advertising have not changed, however, and they are illustrated with precision and clarity. For a beginner in the field, this is a great way to get started.
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on 22 October 2014
An informative read
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