Most helpful critical review
26 of 28 people found the following review helpful
OK, but not great
on 19 March 2009
To be honest, I was entirely underwhelmed.
I like Peter Jones from what I've seen on Dragons Den.
I really enjoy reading business books, having very recently read James Caan, Duncan Bannatyne, 3 Richard Branson books and the quite brilliant Felix Dennis' How to get Rich.
This book however left me feeling empty. With all of the aforementioned books I have looked forward to picking them back up again from the moment I put them down. Here though, I almost dreaded having to read it again.
It all comes down to one main thing. This doesn't feel like it's written by Peter Jones. It feels like it's written by a scholar, not an entrepreneur. And mostly, there's no personality that shines through in the writing. Simply bland.
I have about 30 pages left to read. Still not sure if I can face reading them.
If you want a business book and haven't read any of the ones mentioned above - pick them, not this.