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17 of 17 people found the following review helpful:
Recommended, 22 Jul 2003
Given the recent rise of uncertainty, writing a book about scenario planning is a brave move. However, Mats Lindgren and Hans Bandhold have done a great job in breaking down the elements of scenario planning and explaining why those elements are there and how they all interlink. They offer a multitude of tools, techniques and models for almost every situation an organisation could face and offer advice on how to use them effectively.Their main idea throughout the book is that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. They re-iterate these points by giving plenty of examples and referring to case studies. The structure of the book is also good. The chapters are split into why it is needed, how it started, the academic view, the practitioner view and the differences between scenario thinking and strategic thinking. There is also an in-depth introduction to the TAIDA model (Tracking, Analysing, Imaging, Deciding and Acting). This book is good for anyone interested in scenario planning, be they new to it or already seasoned in its application, or are just plain interested in its use. There is something in it for everyone. It book reads well, is easy to follow and the regular appearance of case studies provide enough imagination to keep it from being entirely academic. Recommended. Reviewed by Steve Towells on behalf of the Strategic Planning Society. Steve is transaction manager in the legal department of Tokyo-Mitsubishi International plc and a Trustee of the SPS.
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