Top positive review
10 people found this helpful
A powerful, fresh approach to optimising what you have
on 1 March 2001
BRANDING YOURSELF has got to be THE image "change management" manual for professional individuals, wanting to optimise their potential. As a Business Image consultant in SA I have found the holistic approach that Ms Spillane has adopted in order to revamp your "presence" both practical and well balanced.
For business' in South Africa who are grappling with the interpretation & implementation of Business casual - this book offers a logical and practical process to arriving at the most suitable solution. Furthermore the principles shared in the book can be easily adapted from London and New York to Johannesburg and Cape town.
I think that this business manual gives new meaning to the old adage - "Failing to prepare is preparing to fail"
A crucial read for anyone serious about succeeding in life