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10 of 11 people found the following review helpful
on 29 April 2014
I read the first edition of this book many years ago and it completely transformed my understanding of web design.

Before I read this book I knew of two elements to building web pages; The code, and the graphics. After I read it I knew of a third, the user experience.

Put in simple terms this book helps you to understand what a visitor to your site wants, and helps you to give it to them. When we search on the web, we expect the information we want to just be there, we don't want to figure out navigation, read hundreds of words or work anything out. This book gives the designer the best chance at getting as close to this experience as possible for as many people as possible.

If you are a web designer looking to be better or just starting out looking to learn the ropes, buy this book. Oh and save yourself a lot of hassle and buy these too:

Don't make me think - Usability and user experience
Webs of influence - Psychology of presentation
100 things every designer needs to know about people - More psychology
Letting go of the words - Organising information, content strategy, how to be succinct
HTML 5 in easy steps - The code for structuring your web sites
CSS3 in easy steps - Presenting that code with style
Javascript in easy steps - Making interactive things happen
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5 of 6 people found the following review helpful
TOP 50 REVIEWERon 18 January 2014
Steve Krug is back with 3rd edition of "Don't Make Me Think", a bit different web design book than readers are used to find on the market.

It all starts with the misleading title because after reading it you will certainly spend some time thinking about ideas presented inside, about quality improve quality of web site you already have or creating a new one using numerous tips author provided.
For the most part this book is actually more a presentation and a picture book than the usual design book but it's great because using pictures and examples of what is good and what is not the author is sending best messages.

Therefore, you can be sure that after reading/viewing it you'll have at least several new ideas how to improve usability of your website understanding your user better - what they like and what they don't and how the regular user is browsing through the Internet.
Web usability is feature about many web designers don't think enough or not at all resulting in websites that are maybe nice or full of information but unusable.

Although his previous edition was published almost 8 years ago, it was still the recommended read for any web designer or enthusiast, to learn some useful tricks and get some tips for making or upgrading good website.
But as author said the world and Internet have changed a lot, due to the technology rapid development, the web itself kept improving and usability became mandate, not an advantage. But most importantly his previous edition felt dated.
Therefore Krug went throughout the book, updated all the information, deleted what belongs to the past and added three completely new chapters - Big Bang Theory of Web Design, Mobile: It's Not Just a City in Alabama and Guide for the Perplexed: Making usability happen when you live. The obtained result not only justifies a new edition, but certainly would become the new standard for the next few years in terms of web usability.

The book starts with introducing of several guiding principles, followed by design patterns and tools that would be helpful for improving website efficiency. Throughout the book the author still insists on usability testing and book excels on this field due to many examples that are illustrating where and how the actual websites were enhanced.
Steve Krug insists on simplicity and his advices are clear as soon as you read them such as "...It should be very clear what is clickable" or "...get rid of half the words, then get rid of half of what's left", or his famous "Trunk test" - if you've been blindfolded and locked in a car trunk, you should be able to answer several questions about a site immediately when your blindfold is removed.
Using numerous examples with existing websites author is going beyond just design issues, discussing other elements needed to make a usable and pleasant site for browsing.

So if you've previously read this fantastic manual purchase of new edition can be definitely recommend due to useful and numerous updates, and if didn't you can be sure that this is one of the top five books on web design topic that you will ever read. In addition to being endlessly informative, thanks to the charm of the author it's also funny and easy to read that makes you read it from cover to cover.
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15 of 19 people found the following review helpful
on 12 September 2014
Although very well presented on quality paper, this book could easily be summarized in a dozen pages without losing any important recommendation.

In three points: (i) display your content hierarchically (make key information stand out), (ii) make possible user interactions obvious and, (iii) get user feedback early in the development process. This is a bit weak to justify a £20 book in my opinion.

After 20 years of Internet, not all web sites are now made of pages, menus and links. We now have web applications like online games, web office automation (Google Gmail and Docs) and stock trading sites which have very complex UI.

This book does not even scratch the surface regarding forms, feedback about errors, UI design patterns and complex widgets (treeviews, paginated grids, popup windows, interactive charts, shopping carts, ad display, social widgets, ...).

The new chapter about mobile devices is a joke (screen real estate = compromise, thank you for such invaluable insight). Common sense is not always obvious and trivial. Promising and disappointing.
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on 12 October 2015
I simply cannot understand what the big deal is with this book. How has it become so popular? Is it just that our lecturers put it on the reading list at university?

For me, the most irritating thing was that he didn't follow his own advice and write clearly using plain English. The chapter titles are often meaningless and give you no clue about what he's going to cover. This becomes very annoying.
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on 16 June 2015
Brilliant, practical - and funny. Who expects a business book to make you laugh? I even wrote a blog about it The book is (as it's predecessor) stuffed with practical advice full of good common sense - and things it's easy to put into practice.
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on 24 October 2015
No doubts about this book, it was recommended to me by tutors and fellow class mates. Been reading it bit by bit but it never seems to get boring, it's one of the best graphic design books I've had the pleasure of reading. You will definitely be a better designer once you finish it.
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2 of 3 people found the following review helpful
on 1 April 2014
This book is my absolute bible: I have all 3 editions and recommend it continually: and the people I loan it to end up buying 3 copies themselves: 1 to keep - 1 to give to the people who report to them and 1 to give to their manager.

It is the best argument and proof of why you need to make your website answer your customers concerns - and not your own: it shows how people just Do Not Care about your company - it's organisation, or anything else - except the task they came to your site to complete. If you distract them from that task or annoy them or make them think about something that is not their key task they will leave. And never return.

So: the single best acid test to find out if a web designer will create a site that will answer your customers requirements and help them accomplish their tasks is to ask if they have a copy of this book. If they don't - they might well create a pretty site... - but in my universal experience it will fail.
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3 of 4 people found the following review helpful
on 10 December 2014
It really is common sense... didn't learn much from it.
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1 of 2 people found the following review helpful
on 7 May 2014
Some very useful points for web and mobile design.

One good point I got from it was it doesn't matter so much how many clicks a user has to do to get to a page/object, but rather the ease with which they get there. More easy clicks is better then fewer "thinky" clicks. Hence the title! Especially with mobile screens, which are constricted by how much you can put on them anyway, this is a simple point but well made.

There are others like this, and I'd recommend the book, but not gushingly.
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1 of 2 people found the following review helpful
on 22 July 2014
The writing style is excellent, very easy and personable. I have never read anything by Steve Krug before but he is my style, and i find this book an impeccable resource as i am involved in ecommerce projects.

I really like the short snappy quotes and musings he uses.. top work and best of all, its a short read!!! Like the man says in the book, if it looks like its going to be hard work, people will ignore it - you certainly will not ignore this book i promise you.
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