Top positive review
One person found this helpful
Fantastic book, well presented
on 17 October 2013
As a graphic design student about to write a dissertation on design psychology, this was book perfect for me.
It's written in plain English, and presented in a digestable, attractive way. You don't have to be a designer or a psychologist to understand it. I would recommend it to anyone in design, advertising, or even retail in general.
It includes attention-grabbing headlines, for example, chapter 59 is called "People Assume It's You, Not The Situation" - but more importantly it backs up all of the statements with valid psychological studies and sources.