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3 of 3 people found the following review helpful
5.0 out of 5 stars Great book full of insights based on sound Psychological research
Fantastic book capturing really useful research on how people interact, what motivates them, and how to refine and optimise user experience. Loaded with practical tips on putting the research into action!
Published on 2 April 2012 by Jordan

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14 of 15 people found the following review helpful
1.0 out of 5 stars Exasperating book
Just read this book in one sitting (a good third of it is white space). Don't be fooled by the spacious, attractive page samples - it's VERY light on content. But my main reason for submitting a review is to warn you that the author constantly keeps trying to sell you her other book on web design. In the last 15 entries/chapters alone, no fewer than TEN contained the line...
Published 19 months ago by Mr. T. Connor


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14 of 15 people found the following review helpful
1.0 out of 5 stars Exasperating book, 24 May 2013
By 
Mr. T. Connor "Tim" (UK) - See all my reviews
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This review is from: 100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) (Paperback)
Just read this book in one sitting (a good third of it is white space). Don't be fooled by the spacious, attractive page samples - it's VERY light on content. But my main reason for submitting a review is to warn you that the author constantly keeps trying to sell you her other book on web design. In the last 15 entries/chapters alone, no fewer than TEN contained the line ' In my book Neuro Web Design etc...". When you consider that the majority of these entries are barely 250 words, that's a lot of hot air. Don't waste your money.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great book full of insights based on sound Psychological research, 2 April 2012
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This review is from: 100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) (Paperback)
Fantastic book capturing really useful research on how people interact, what motivates them, and how to refine and optimise user experience. Loaded with practical tips on putting the research into action!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Fantastic book, well presented, 17 Oct 2013
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This review is from: 100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) (Paperback)
As a graphic design student about to write a dissertation on design psychology, this was book perfect for me.
It's written in plain English, and presented in a digestable, attractive way. You don't have to be a designer or a psychologist to understand it. I would recommend it to anyone in design, advertising, or even retail in general.
It includes attention-grabbing headlines, for example, chapter 59 is called "People Assume It's You, Not The Situation" - but more importantly it backs up all of the statements with valid psychological studies and sources.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Important advice and suggestions, 23 Sep 2013
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This review is from: 100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) (Paperback)
This is a good book for someone who's getting started in design. You can get some basic concepts about how people view the web.
Knowing the psychology of the user is very useful, knowing how he will probably interact with your design is a great advantage.

This is book is pretty interesting for that point of view, not five starts because much of the interactive content, like links and online "exercises"/examples don't work anymore. Some web concepts are also outdated. Hence not the 5 stars.

All in all a good book.
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2 of 2 people found the following review helpful
4.0 out of 5 stars A must for a designer, 15 Feb 2013
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This review is from: 100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) (Paperback)
This book is an absolute must for any graphic designer, web designer or user interface designer. Or maybe you're just interested in how people approach tasks - you wont be disappointed
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2 of 2 people found the following review helpful
5.0 out of 5 stars Fantastic Summary of need to know facts, 17 Mar 2013
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This review is from: 100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) (Paperback)
Loved the book - not just for designers but anyone who is interested in how people think in an office!
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6 of 8 people found the following review helpful
5.0 out of 5 stars 100 Things Every Designer Needs to Know About People:, 27 Oct 2011
This review is from: 100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter) (Paperback)
This book is a must for every designer, marketing or advertising professional. If you are commissioning design, to be forewarned, is to be forearmed. This book is both evolutionary and revolutionary. It is becoming harder, to find, engage and retain customers. It is even harder, if you fail to grasp the fundamental aspects of psychology, design and human behaviour.

This book is really a Pavlonian dictionary for people. Master the techniques, Susan has illustrated and your customers, clients and prospects, will be entertained as much as engaged and that is surely what we all aiming for.

I thoroughly recommend this book for anyone in the People business.
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