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15 of 15 people found the following review helpful
I work for a design agency in Nottingham as well as doing freelance design, and I handle a lot of identity work. This book is absolutely invaluable for anyone looking to either specialise in this sector of the industry or improve the work they produce, and I wish a lot of the advice that's in the book was given to me earlier in my career. IT is full of that simple common-sense that you kinda feel is the right thing to do but you just need to hear it from someone else, if you know what I mean. It's insightful, reassuring, and written in a great 'no bull' way. It's great for students and industry veterans alike and I'm looking forward to seeing how much it improves my own logo work.
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6 of 6 people found the following review helpful
on 28 January 2010
This is a fantastic book, full of insite into the depth and thought behind logo creation.

It truly inspires you the reader to be more creative and to think from another more exciting level when thinking about what is behind a logo or visual identity.

It gave me back my spark for everything I love about design, and made me want to get my notebook out and start doodling.
The section on the design process is especially thought provoking and useful, and really shows you how when designing a logo you must start from the ground up with mind mapping and sketching out your thoughts and ideas before diving straight in, by mapping out your thoughts and ideas you can come across angles you may not have noticed.

Not only does this book take you through the design process and how to "think" like a logo designer it also has many practical tips on working with clients, from the initial pitch to final project completion.

A great book, by a great clear and concise writer.

Be warned if you buy this book you may well find yourself analysing all those well know logos out there!
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7 of 7 people found the following review helpful
on 3 February 2010
As a design student, I've been constantly adding to my library of books during the years of my study. Some have stood out and have been read thoroughly, however some have been left for the next rainy day. But since arrival of this book, there hasn't been a day gone by that I haven't referred to it. It contains well known icons, but also includes some I'm completely unaware of. This book has taken pride, not only on my bookcase but on my desk.

I would not have second thoughts of repurchasing this book, and I would definitely recommend this book to anyone; clients, students, designers and anyone interested in well written literature.
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7 of 7 people found the following review helpful
on 12 January 2010
This book delivers a very clear guide into world of logo design. Small business owners that are setting up or want to jazz up their logo should use this book as an instruction manual and follow the rule to create generate timeless brand recognition.

Reading this book also means I look at company logos in a different light. Whereas I was previously subconsciously being 'sold' a message by a logo, I now try and decider what that message is. Does this logo represent class or discount?!

Great read and very clear, if you're interested in logo design this is the best guide out there...
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3 of 3 people found the following review helpful
on 14 January 2010
This is one of those books that looks, feels and smells great! I'm no graphic designer so don't feel particularly qualified to judge this book but even just flicking through the pages was a revelation to me. On closer inspection it is easy to see that this book contains a comprehensive analysis of some of the most well known logos. As the book goes on you gain an insight in to the mind of logo designers, which for someone without any art or graphic design training, but a longing to be more creative is extremely useful.

The book also contains information on how to get a free electronic version of the books as well, which was an unexpected but welcome bonus.
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2 of 2 people found the following review helpful
on 23 January 2012
Whether you're well established in the creative industry, you're just starting out, or you're simply fascinated by the subject of logos, branding and brand identity, Logo Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter) is a must read.

David Airey, the gentlemen (who took the time to reply to my follow up question on safeguarding against copyright infringement), scholar (of all things Brand ID) and author (of this book + the almanac logodesignlove.com blog on which it's based), walks you through a history of branding and demystifies the process of designing brand identity with numerous examples from his portfolio and those of other renowned designers & agencies.

This book makes for easy, informative, instructive and inspirational reading... and as such I have no hesitation in recommending it to anyone with even the slightest interest in the subject of brand identity.

Thanks again David, for the body of work and for the reply!
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2 of 2 people found the following review helpful
on 19 February 2012
After a degree in Graphic Design for three years and many design and branding books later I cam across 'Logo Design Love' a book that promised to education in the field of Logos, and that is what it did. Although I love my books I have become a bit of a sceptic buyer as many expensive brand and design books have been a let done, more like image flip books with no intention of explanation or thought. Logo Design Love is a different story, this book explains so much (better than some tutors have done in the past) and although it may come across as something for beginners, let me assure you that it's not. This book has opened my eyes in a different way and has taught me things that others have not bothered to explain, I may be sounding over enthusiastic but it really is the truth, I couldn't recommend this book enough!
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9 of 10 people found the following review helpful
on 6 February 2010
After following David's blog throughout my college course I was thrilled when this was released. The information is essential to anyone looking to work freelance and learn about creating great brand identities. The book has inspired me immensely and it has some brilliant examples and explanations to some of the best logos out there. I have already seen massive improvements in my work and I look forward to, hopefully, a bright future in design.

Definitely a must buy.
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1 of 1 people found the following review helpful
on 9 December 2011
I found this book to be very accessible, informative and inspirational to the extent that it is the logo design book that I evaluate other logo design books against. David shares his experiences, and the experiences of other designers, in a way that is useful and practical without ever coming across as promoting himself or his business.
When starting a new project I frequently pick it up, just to get in the right headspace.

A number of people have commented that it doesn't talk about branding enough. Personally I think too many people have talked about branding when they should have been concentrating on logo design and its application to stationery etc., creating confusion. As the subtitle of the book says, Logo Design Love is about brand identities. Conversations about branding need to be holistic in nature, taking in brand identities, websites, customer service, marketing, social media, etc., otherwise they are missing the point of what branding is.

Logo Design Love is a great book about Logos for people who are interested in design and for people who are themselves logo designers and are looking to feel stimulated again (and again). It is also a great book to refer to when learning more about branding.

Buy the book and check out David's blog - [...]
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1 of 1 people found the following review helpful
on 2 March 2010
I had this book on pre-order and was quite excited to see it published as I've been reading David's excellent blog for a long time. When the book arrived I was not disappointed, it's written in a very informal and informative way. You feel you are there speaking with David himself.

Logo Design Love gives a great insight to the process of creating identities for your clients and offers useful tips for recent graduates and old hacks alike!

The book is packed with great advice for all ranging from dealing with the dreaded 'design by committee' to the tricky questions that clients may pose. Logo Design Love is not yet another 'answer book' but truly gives an insight to the process of creating identities and discussed the pitfalls you may encounter and how to avoid them.

What I particularly liked about the book is the way David discusses how, in retrospect, assignments may have been approached in a better way and as a designer you are continuously learning from your work. For me, many other books on design simply show the end result, Love Logo Design takes you through the process and gives invaluable advice along the way.

It's must for anyone interested in logo design and I even recommended it to a design student this afternoon.
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