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1 of 1 people found the following review helpful
5.0 out of 5 stars Fair Account,
This review is from: American Icon: Alan Mulally and the Fight to Save Ford Motor Company (Kindle Edition)A very good read, I didn't think a book about business could be so hard to put down! Mr Hoffman has not sacrificed balance or a pursuit of accuracy for the sake of making the story even more interesting. (At least this is my opinion from my perspective being at the remote fringe of senior management at Ford during this period). Fortunately, the story is strong enough by itself and it is well researched. It gives a fair acount of the important and influential roles played by head of Ford Credit, Mike Bannister, and CFO, Lewis Booth, and gives due credit to Don Leclair for the crucial early financing actions.
5.0 out of 5 stars business done the right way,
This review is from: American Icon: Alan Mulally and the Fight to Save Ford Motor Company (Kindle Edition)It's a fantastic read going deep inside multi national corporate life. Saving ford with a simple plan and ruthless execution is an enthralling inspiring story.
Good job mullaly
5.0 out of 5 stars Great account of true business leadership,
This review is from: American Icon: Alan Mulally and the Fight to Save Ford Motor Company (Kindle Edition)Although the author is clearly a fan, it is easy to see why - the account of Mulally's exceptional leadership skills and qualities is truly inspiring.
5.0 out of 5 stars Superb insight,
4.0 out of 5 stars Typically American,
This review is from: American Icon: Alan Mulally and the Fight to Save Ford Motor Company (Hardcover)More readable and better written than most books of this genre. A good description and explanation of the recent past in the North American car industry from the perspective of the Ford Motor Company. Bryce has had access to the people involved and has used these sources to write an excellent account of the period.
If I have a problem with this book, then it's the fact that the story isn't over. Surely the time for this book is when Mulally retires, but he's likely to be in charge at Ford for some years to come and although their North American operation has a full range of cars and trucks that it can sell profitably, the current European situation is dire.
5.0 out of 5 stars Revealing and Accurate,
5.0 out of 5 stars Brilliant book about an iconic manager.,
This book shows that it is possible to transform industrial companies on a global scale if you have, vision, courage and of course, the most import thing... A plan everyone can understand!
BUY THIS BOOK!
5.0 out of 5 stars an exciting narative of an epic buiness turn around,
This review is from: American Icon: Alan Mulally and the Fight to Save Ford Motor Company (Hardcover)This book tells the story of ford turn around from one of the failing big three to one of the best car makers in the world.
It tells the story of Alan Mullay (the man credited with saving plane maker boeing after 9/11) taking the regins of ford over when Bill Ford step aside knowing that he did not have the ability to deliver the nessarily changes at ford, dealing with entrenched coperate culture of detroit that was focused more on infighting and ego between excutives and the american auto unions and enitlement culture that prevailed at all levels in detriot. A failure to use anyaltical type managment and assocaited lack of accountability.
Allan Mullay intergrated ford which had been running regionally with almost completly different model ranges europe america and asia at times.
This book also tells the story of how ford being a family controlled company with voteing preferntuial voting shares can have a long term vison ande common cause that may be harder for other buiness.
this is not just another buiness tale this is also a great read that leaves a postive feeling when read and restore faith in a can do attitude that has been so lacking in many coperations of late.
0 of 1 people found the following review helpful
4.0 out of 5 stars Amazing,
This review is from: American Icon: Alan Mulally and the Fight to Save Ford Motor Company (Hardcover)Having been a lifelong employee of Ford Motor Company, this book is a must. Apart from the fact that one of my hobbies is motor history and owning and running Ford Classic Cars. It is amazing to see that every big corporation seems to have the knack to appoint the wrong executives who bring their company to the brink of oblivion. These characters all start with grandiose plans for expansion, but within a short time loose control over their own ideas. Henri Ford I was may be a stubborn man, but he knew how to build an empire: stick to that you are good in, building reliable motorcars which people like to buy. All the rest is bunk. Amazing that there are also men who have the guts and the insight to turn an ailing corporation around. That includes making victims, but that is mostly the result of their predecessors. Let's hope that Ford Motor Company stays on the current path of recovery and that it has the wisdom to appoint in the future good executives instead of bums.
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American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman (Hardcover - 29 Jun 2012)
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