Top positive review
6 people found this helpful
Practical Methods To Double Your Sales/Profits/Business
on 3 April 2012
In my role as a sales and marketing consultant I read dozens of business books every year and rarely feel compelled to write a review. This one was different!
Lee Duncan immediately comes across as "likeable" and "real", a trait so often missing from business experts who can seem arrogant and removed. This was not my impression with Lee.
I was a little concerned from the bold title of the book "Double Your Business" that the book would focus on gimmicks or novelty sales or marketing ideas to grow a business, but thankfully that could not be further from the truth. This is a really practical, hands on, easy to read and easy to use book.
What particularly impressed me was that it is not just about sales and marketing. For any business owner trying to grow their business I often compare their business to a leaking bucket. Often there are leaks in their bucket that need fixing before putting more clients or customers into it or they will simply leak out. Lee's system helps you to identify the leaks, fix them, and then grow your business.
The system is simple yet I believe will be effective for every small business owner out there:
1. Identify the reasons why their business is not growing as they would like (the Barriers To Growth);
2. Read how to fix these problems; and
3. Take the advised action to grow their business (by following Lee's "Growth Blueprints").
There are 22 Growth Blueprints to follow, covering everything from vital cash flow and accounting issues (in my experience often the biggest source of problems for small business owners) to proven sales and marketing ideas and team selection and management.
The book is incredibly well written and edited (so you are not constantly thinking "how did this get to print" as so often I find I am) leaving you free to focus on the good content and applying it to your business. There are many real life examples of people who have used the Growth Blueprints and many other helpful tools in the book to ensure that you take action. There are more tools available on a sister website for the book!
Thoroughly recommended for ALL small business owners.