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1 of 1 people found the following review helpful
5.0 out of 5 stars great material, 3 Mar. 2014
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This review is from: Marketing Across Cultures (Paperback)
Great book about marketing and cultures! Perfect material for Masters and Research thesis. Useful examples, good balance between practice and theory.
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5.0 out of 5 stars great book, 26 Nov. 2014
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This review is from: Marketing Across Cultures (Paperback)
great source about marketing, concise and easy to understand
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Marketing Across Cultures
Marketing Across Cultures by Julie Anne Lee (Paperback - 13 Dec. 2012)
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