Most helpful positive review
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Fundamenals of Strategy
on 25 March 2012
This second edition is a welcome addition to the strategy subject. It's main benefit is the structured and easy to read and understand approach to strategy. Tools, techniques and theory that are used to illuminate the development of strategy follow a clear sequential logic in the text. This logical sequence of topics is very clearly illustrated throughout the text, and there are many examples of real life strategy that show how companies have applied theory in the context of business. Students on undergraduate and postgraduate programmes will find the book affordable and very applicable to their studies, and its easy to read style will encourage them to read more on the subject.
This book is value for money for strategy readers at all levels of business and management development.
Unfortunately my purchase through Amazon did not include an access card to the "mystrategylab" website, which limited my ability to take strategy into the on-line medium.