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1 of 1 people found the following review helpful
5.0 out of 5 stars good book with good knowledge
got this book for reading around the subject of marketing, even though the writer is American, it does not mean the message is different, that is why it is the fifth European edition. would definitely recommend this book
Published on 23 May 2012 by nazar

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3.0 out of 5 stars Not bad, but not excellent either!
I find that the content of The Principles of Marketing Pack is essentially okay, but you get the feeling that it touches a lot of subjects without dealing with any of these in greater depth.
Furthermore I have experienced that my version of the book is literally falling apart after just a couple of weeks.
Published 18 months ago by Jacob Kjeldtoft


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1 of 1 people found the following review helpful
5.0 out of 5 stars good book with good knowledge, 23 May 2012
This review is from: Principles of Marketing Pack (Paperback)
got this book for reading around the subject of marketing, even though the writer is American, it does not mean the message is different, that is why it is the fifth European edition. would definitely recommend this book
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3.0 out of 5 stars Not bad, but not excellent either!, 28 Feb 2013
This review is from: Principles of Marketing Pack (Paperback)
I find that the content of The Principles of Marketing Pack is essentially okay, but you get the feeling that it touches a lot of subjects without dealing with any of these in greater depth.
Furthermore I have experienced that my version of the book is literally falling apart after just a couple of weeks.
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5.0 out of 5 stars Marketting and Communications, 16 Jun 2012
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This review is from: Principles of Marketing Pack (Paperback)
I bought this book as an investment buy and a core textbook for my masters in Creative writing and publishing. It is an extremely good book with a depth of knowledge about marketting across the board. The principles,the marketting strategy sections and the glossary are very useful. If you have to buy one book on marketting and communication it should be this book.
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Principles of Marketing Pack
Principles of Marketing Pack by Marian Burk Wood (Paperback - 17 Jun 2010)
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