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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent Book
A great book. Each chapter has a small case study at the beginning and a more detailed one at the end. Within each chapter there are countless examples to illustrate the material introduced and makes the study surprisingly fascinating.
I would recommend it to anyone
Published 10 months ago by MaM

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6 of 8 people found the following review helpful
2.0 out of 5 stars Not the advertised product !
The content of the book itself is to a good standard but be careful, the Amazon product description mentions additional resources that you receive as part of the book called MyMarketingLab which includes videos, simulations etc. This was something that tipped the purchase for me however unless you get a voucher with the book and I did not, you have to pay extra for this...
Published 12 months ago by Charliex


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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent Book, 24 Oct 2013
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This review is from: Principles of Marketing (Paperback)
A great book. Each chapter has a small case study at the beginning and a more detailed one at the end. Within each chapter there are countless examples to illustrate the material introduced and makes the study surprisingly fascinating.
I would recommend it to anyone
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6 of 8 people found the following review helpful
2.0 out of 5 stars Not the advertised product !, 4 Aug 2013
Verified Purchase(What is this?)
This review is from: Principles of Marketing (Paperback)
The content of the book itself is to a good standard but be careful, the Amazon product description mentions additional resources that you receive as part of the book called MyMarketingLab which includes videos, simulations etc. This was something that tipped the purchase for me however unless you get a voucher with the book and I did not, you have to pay extra for this resource and it appears to be as much as the book itself. Worse still according to the back of the actual book the additional resources for this edition are not available until Spring 2014, which is very strange and very annoying, I am taking this issue up personally with the publisher.
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Principles of Marketing
Principles of Marketing by Prof Nigel F. Piercy (Paperback - 25 April 2013)
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