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5 Reviews
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2 of 2 people found the following review helpful
4.0 out of 5 stars Good, 30 Dec. 2011
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D. BREWER (Cornwall) - See all my reviews
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This review is from: Marketing Strategy and Competitive Positioning (Paperback)
I have a marketing module aspart of my degree, this is the recommended text. It's easy to read an well laid out however I do not find it the most fascinating reading but it is a textbook and it's successful at that.
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5.0 out of 5 stars Does what it says on the tin, 8 May 2013
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This review is from: Marketing Strategy and Competitive Positioning (Paperback)
It may not be the most inspiring subject matter but this is one of the more palatable books on marketing and strategy.
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4.0 out of 5 stars Recommendable, 31 July 2014
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This review is from: Marketing Strategy and Competitive Positioning (Paperback)
useful for msc strategic marketing course, good structure, easy to understand
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4.0 out of 5 stars Four Stars, 13 Mar. 2015
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This review is from: Marketing Strategy and Competitive Positioning (Paperback)
Great book on competitive strategies for marketing
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5.0 out of 5 stars Five Stars, 12 Aug. 2013
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This review is from: Marketing Strategy and Competitive Positioning (Paperback)
Excellent Product. Thank You.
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Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positioning by Nigel Piercy (Paperback - 4 Aug. 2011)
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