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Price:£42.74+ Free shipping with Amazon Prime

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on 25 October 2015
Excellent quality.
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on 9 November 2013
If you are studying CIM or CAM the book is useful.

It covers marketing communications, theory, tactics and practice.

There are plenty of quotes and diagrams you can reference, Very easy to read.

It is quite an old fashioned book though. Digital marketing, internet are barely mentioned for e.g. This is probably not a practical book for the modern marketer.
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on 29 April 2016
Thanks
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on 27 April 2013
good
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