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A definitive guide to what you need to consider when planning a business
on 1 September 2010
In business it is particularly useful to have updated editions of books, as however solid the core thinking it is always enlightening and constructive to have more contemporary case studies. With books written by academics, also, one likes to benefit from their new research and thinking. This third edition of The New Business Road Test provides just that.
The seven domains model which is at the heart of TNBRT is also slightly updated, as is the particularly useful Industry Analysis Checklist. These two elements translate exactly into something that anyone thinking of writing a business plan can - and should -immediately do, which makes this book an immensely practical toolkit as well as illuminating. One concern when buying books about business start-ups is whether they will be relevant to the business, industry, market or model that you have in mind. TNBRT is relevant to any business, from the home sideline to the next Google.
I also recommended NBRT to my brother, who is currently writing a business plan for a start up in Japan. His thoughts - "The Business Road Test is a superstar of a book. I went out and bought 3 copies of the book in Japanese and gave them to my main advisors. They are big fans of the book now and have been buying it for other businesses that they are backing/ starting! Thank you!"