Customer Reviews

Brilliant Selling: What the Best Sales People Know, Do and Say

5 star:		(43)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

I have read a number of sales books over the years, and when I decided to purchase this one, I must admit I wondered if the bookshelf needed another one to collect dust !! The answer is NO, this book is simply written, simply stated and easy to refer back to. There are some areas that I probably wont need to use/consider, but the authors make it clear, the whole idea of the book is to use what parts are relevant to your level of know how, and help build on that.

I also found the questions at the end of the chapters to be very useful in determining what I thought of my abilities, aspirations and methods. I really have found the book a real gem.

My congrats to both Jeremy and Tom, guys you have not made this book pretentious or part of some major complex matrix of further enlightment, you have simply written a book that sales people need to know, do and say !! Thanks, Alan Wellington, New Zealand.

I put this in the top three business books I have ever read (alongside Julian Richer's excellent 'The Richer Way' and Malcolm Gladwell's 'The Tipping Point' which - thinking about - it isn't really a business book, so make that 'top two'). Cassell and Bird effortlessly fuse a range of techniques, templates, stories and tips into a handbook that anyone can use - whether they are an out and out salesmen, business owner, or simply wanting to get better at influencing. You don't need to change the way you are with this book - most people are how they are. But it gives you the tools to start making small changes in the way you operate. I heartily recommend it to you, as I have to countless people personally.

The best book of this type I have seen - essential reading for anybody trying to improve their sales skills.

Excellenet book on sales. Perfect for those looking to upgrade their technics.
The book is mainly focused on how to get youself together, bettering your sales processes in order to get the best of it. I recomend it!

I really liked this book because:

- it's easy to read and well written;

- it's very positive, with a 'down to earth' but upbeat style; there are some good war stories and, whatever your personality traits, there is helpful advice on how to effectively adapt and improve your work; and

- finally, as a non-salesperson, I was surprised how interesting the book is; and, therefore, I think it would be a useful and entertaining read for workers in various walks of business.

Very often I find business books to be either 'light weight,' offering nothing but regurgitated content, or, mind numbingly boring, with long and over detailed explanations of the most simple concepts.

Thankfully this book is neither - in fact it hits the mark perfectly, with a blend of core foundations that are well explained, and stretching concepts that will be new to many sales people.

The book opens with a chapter on how your mentality / personality / current mindset and other factors can impact your success. This is so important, yet so often over looked - buy this book, read only this chapter and take some action (the key bit) and you will have got more benefit than 99% of sales training courses will offer you.

One of the core principles covered in later chapter is that of giving and establishing an environment for reciprocity. The authors have put their principles into action and give more great content with planning, influencing, understanding your buyer, presenting solutions and developing customers all covered in later chapters.

A nice feature of the way the book has been written are the 'brilliant re-caps' at the end of each section and the exercises throughout to get you working right away on the right things for you. In this way it is almost a 'training manual' rather than a book and the page markers, scribbles in the margin and folded pages of my copy certainly reflect this.

In summary, all that you need to ramp up your selling skills - skills that we are use in someway in our lives, whether our job title is 'Sales' or not.

Can you really afford not to invest in yourself in this area?

really very good. clear, easy to follow, relatively straight forwards. an interesting read more than anything. would defiantly reccomend. thanks.

This book gives you the chance to understand what sales means. Mostly raccomended for beginners. The value is huge. Well done

Sure, there are hundreds of books, videos, and courses to teach you how to sell and most will have a simple message that will make you perform better. But, only if you take the trouble to find that 'key' message and practice what you have learned. Brilliant Selling is recommended as a book to 'Dip' into. My advice is to read it thoroughly and then use it as a reference guide to check your own performance. Brilliant Selling takes a lot of old techniques and practices and delivers them in an easy to understand style to fit today's changing lifestyle. It's good!

Really enjoyed reading the book.

These guys practice what they preach too

The C cubed model is new to me and really useful