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1 of 1 people found the following review helpful
5.0 out of 5 stars for those doing a marketing planning module, 17 Feb 2013
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S. L. A. De-brabander (Wirral, England) - See all my reviews
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This review is from: Marketing Planning: Strategy, Environment and Context (Paperback)
I used this book for my assignment and exam revision. Got a first for the assignment and narrowly missed a first in the exam, so it must be giving the correct information. Easy to read and digest, plenty of sub-headings and diagrams where appropriate.
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5.0 out of 5 stars Five Stars, 18 Sep 2014
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This review is from: Marketing Planning: Strategy, Environment and Context (Paperback)
I love this book, the layout, the fluency, and the content is excellent.
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Marketing Planning: Strategy, Environment and Context
Marketing Planning: Strategy, Environment and Context by Phil Megicks (Paperback - 6 May 2010)
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