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1 of 1 people found the following review helpful
5.0 out of 5 stars This book should be the next "Who Moved the Cheese"
This book should be on the desk of every employee in organizations. In the beginning the book makes a lot of references to companies like Apple and how they became a start by getting the design right. The authors propose that technology itself may not be the winner - but its the winning combination of functional design, meeting consumer needs and creating a design that is...
Published on 6 Oct 2010 by Kimberly E. McCabe

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1.0 out of 5 stars Poorly written
The idea behind the book is compelling. However, the book itself is very poorly designed. The book is largely a biography of Apple, a tale of how apple is the epitome of a great design leading to a great customer experience.

However, it is horrendously difficult to access any useful information from the book that the reader can take away and actually use. It's...
Published on 14 April 2012 by Mju


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1 of 1 people found the following review helpful
5.0 out of 5 stars This book should be the next "Who Moved the Cheese", 6 Oct 2010
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This review is from: Design Matters: How Great Design Will Make People Love Your Company (Financial Times Series) (Paperback)
This book should be on the desk of every employee in organizations. In the beginning the book makes a lot of references to companies like Apple and how they became a start by getting the design right. The authors propose that technology itself may not be the winner - but its the winning combination of functional design, meeting consumer needs and creating a design that is iconic. The writing style of the book is fantastic and very easy to read. It's the kind of book you want to go back and re-read elements because it's just so interesting and inspiring. I'm an avid reader and this is easily one of the best books I have read in a long time.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Inspiring reading, 28 Jun 2009
By 
S. Gale "Stephen Gale" (London, UK) - See all my reviews
(REAL NAME)   
This review is from: Design Matters: How Great Design Will Make People Love Your Company (Financial Times Series) (Paperback)
With a background in user interface design, how could I resist a book with this title? But if you are expecting a book that concentrates purely on product design, then think again. This book really gets underneath what good design means: making products and providing services to customers that really matter to them. And not just at a superficial level, but really matter in terms of providing them with deep value - get this right and you will start to connect with your customers at an emotional level, building an ongoing dialogue, rather than a one off transaction. This is the key ingredient in building long term, successful businesses - ones based on establishing relationships with your customer base.

This book is easy to ready and exceptionally compelling. It is written with a passion and enthusiasm that is infectious. The user of examples throughout the book just help to bring the text to life. By the end of the book, my attention had moved away from Product design and start to concentrate on how to build customer centric businesses. I suspect this book is as relevant to those running Service companies and it is to those running Product companies. Thoroughly good reading and highly recommended.
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1.0 out of 5 stars Poorly written, 14 April 2012
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This review is from: Design Matters: How Great Design Will Make People Love Your Company (Financial Times Series) (Paperback)
The idea behind the book is compelling. However, the book itself is very poorly designed. The book is largely a biography of Apple, a tale of how apple is the epitome of a great design leading to a great customer experience.

However, it is horrendously difficult to access any useful information from the book that the reader can take away and actually use. It's like a history book describing what people did without actually saying how they did it. Ironically, this book is about creating a great customer experience, yet the book itself is a terrible reading experience.
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