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8 Reviews
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6 of 6 people found the following review helpful
5.0 out of 5 stars Marketing course
I am currently doing a Marketing corse at LSM and this book has been like a bible to me! Not only it is highly useful it is also very interesting for those who just want an insight into marketing and human behaviour.

Great pictures and relevant, current examples used.
Published on 18 July 2010 by Ms. K. Rihal

versus
3.0 out of 5 stars Does what it says on the can
It helped my son gain his degree at Leicester University, it was adequate for the course he was attending at the time book was purchased. Now sold to another student
Published 16 months ago by Mr Paul Dixon


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6 of 6 people found the following review helpful
5.0 out of 5 stars Marketing course, 18 July 2010
By 
Ms. K. Rihal "Kimmy" (UK London) - See all my reviews
(REAL NAME)   
This review is from: Marketing Communications: Interactivity, Communities and Content (Paperback)
I am currently doing a Marketing corse at LSM and this book has been like a bible to me! Not only it is highly useful it is also very interesting for those who just want an insight into marketing and human behaviour.

Great pictures and relevant, current examples used.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent book!, 17 July 2011
This review is from: Marketing Communications: Interactivity, Communities and Content (Paperback)
This book is very informative and has everything you need for marketing and PR. The narrative is detailed, yet succinct and deplores many everyday examples to ease understanding. For what it provides, it's excellent value for money. I am practising PR and I still refer to this book. It is a great book!
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1 of 1 people found the following review helpful
4.0 out of 5 stars Marketing communications, 8 Nov 2011
By 
J. D. Collins (Solihull, UK) - See all my reviews
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This review is from: Marketing Communications: Interactivity, Communities and Content (Paperback)
This excellent book was delivered quickly and efficiently from Amazon via US. It is being used as one of the main course books for a Master's degree in Corporate Communications.
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5.0 out of 5 stars Very good, 10 Mar 2014
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This review is from: Marketing Communications: Interactivity, Communities and Content (Paperback)
The book is very relevant to different marketing concepts. Clear, modern and understandable, I really recommend it to business students.
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3.0 out of 5 stars Does what it says on the can, 21 Aug 2013
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This review is from: Marketing Communications: Interactivity, Communities and Content (Paperback)
It helped my son gain his degree at Leicester University, it was adequate for the course he was attending at the time book was purchased. Now sold to another student
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5.0 out of 5 stars asdas, 14 Aug 2013
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This review is from: Marketing Communications: Interactivity, Communities and Content (Paperback)
I love it AND i NEED IT FOR MY UNIVERSITY.. So I found it in Amazon and I bought it
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5.0 out of 5 stars very very VERY NICE!, 9 Nov 2014
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This review is from: Marketing Communications: Interactivity, Communities and Content (Paperback)
i can't believe it was used!!look like totally new!!love it !
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5.0 out of 5 stars Five Stars, 17 Nov 2014
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This review is from: Marketing Communications: Interactivity, Communities and Content (Paperback)
need it for uni came on time
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