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9 of 9 people found the following review helpful
on 31 July 2006
This book was practical with just one objective to get you the job you want. It did just that for me. Like most of us I was using effectively the same CV I had been using since leaving university and had not given the process any thought since. The book made it possible for me to breakdown the recruiting process into building blocks. I could critically analyse each stage and take a measured approach to answering the employer's question: What do you offer me? I would suggest, if you are serious about getting yourself to the top of the short list for interview before the next candidate, get a copy of this book.
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3 of 3 people found the following review helpful
VINE VOICEon 12 July 2008
Having recently met Bill Faust, I can tell you he is totally passionate about his concept - which those with a business education will tell you is basically a translation of the principles of core competency and transferrable skills to the context of an individual competing in the jobs market. It focuses your attention on what you are really good at and where you can demonstrate that expertise. By so doing, you can work laterally to develop opportunities where previously you saw none (or worse, never looked at all), and vertically as a complete end-to-end process for negotiating your place in the hierarchy of an organisation.

I put it to Bill via email (though he has yet to reply) that the career DNA bank technique should also be applicable to those wishing to change career by enabling them to recognise where their skills might be used to leverage greater career fulfilment and satisfaction.

The weakness with these techniques is that they are only as good as the individual and how comprehensively they apply they extract and apply the knowledge. Like all self-help books, those who gain greatest benefit would have achieved just as highly using other techniques proposed by other authors, but that would be a churlish critism. Bill's evangelism on the subject of self-marketing is well-placed, since maintaining a positive attitude and being brutally honest are skills from which anyone can gain in abundance.
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4 of 4 people found the following review helpful
on 30 October 2008
I bought a copy of this book 2 years ago when one of the writes spoke at Leeds University. It's been my career bible every since. Constructing your career DNA is THE most useful task that any person who wants a successful career can do. It takes a long time, but once you have your own collection of standardised experiences matched with competencies, your ready to go. When customising a cv to each job you apply for, it's jsut a matter of copying and pasting the appropriate sentence/paragraph you've made earlier. You just update this DNA as you go so each time you come to writing a new cv, you're all set.

Oh and I HIGHLY recommend using the formats of the cv's that are given as an example, especially the personal statement element. It's secured me two good jobs so far.
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5 of 5 people found the following review helpful
on 30 October 2007
What can I say, I bought this book recently and rewrote my CV and sent it off to a number of companies. Previously I hadn't had many replies but having changed my CV and my outlook due to this book i got offered every job I applied to. Can't argue with that - well worth the price.
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1 of 1 people found the following review helpful
on 24 September 2010
I purchased this book as it was recommended by a friend whom I approached for career advice.

The book is easy to understand and comes with diagrams to explain the main points although some of actual terminology in the diagrams is not completely defined. The book takes you through a analysis of your current experience and skillset. This enables you to construct a personal promise which makes it easy for someone with only 30 secs to scan your CV, to get a picture of what you offer. From this they will know what you do and why you should be the person to interview which is the only purpose of a good CV by the way. The book breaks down the process of constructing a cv by getting you to define your skills in each job you have done and then analysis them to see if you have common grouping of skills which it calls "transferable assets". These can then be used to tailor your cv for the relevant job advert by making sure you match their "corporate promise", and job specifications. Most companies hire people who are a match to their organisation's goals and corporate skillset, so that they help move them closer to their corporate ambitions. This analysis is also useful once you get to interview and beyond as you will have understanding of your skillset so can easily answer tough questions.
It includes examples of a cv's from people including Ken Livingstone, Mayor of London.
A good read and gave me something to focus on when making my cv stand out.
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2 of 2 people found the following review helpful
on 13 May 2008
I purchased this book thinking, "I'll Give it a go" but seriously credit to the authors Bill and Michael Faust.

The book is fantastic, it offers the reader an insightful perpective on Who they are and how they work. The best part is all of, this is done with a set of easy to follow exercises.

The net result is a greater understanding of yourself and your competencies for a prospective employer. Don't just go for any job, choose the one that's right for you.

This is book is a well kept secret that needs to get out!
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on 11 January 2014
I bought this book during my MBA for applying to some jobs because I am always struggling to write a good CV. It has changed. My CV started to become better. Of course not perfect, but this books has so many great tipps and helps a lot.
I helps to breakdown the most important skills you have to show it to recruiters. Have you ever recognized how difficult it is to explain "who your are" to another person? This book helps to to develop this skill to explain who you are.
A very useful and helpful part are the examples. Some CVs are included in the appendix and show a very nice collection. After reading the book and comaring with the CVs at the back you get a good sense how a great and modern CV should look like.
Another topic is the elevator pitch. This books also helps you to establish your elevator pitch. I'm always overcomplicate things but it changed after reading this book. Now I can pitch myself in an easy and short way.
Get this book if you are struggling with applications and CV writing skills. Must have
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on 3 March 2012
"Pitch Yourself: The Most Effective CV You'll Ever Write. Stand Out and Sell Yourself" is a very insightful book that explores unique approaches to impressing a potential employer or even a social circle - just by being your best self. The book, brilliantly written by Bill & Michael Faust, shows you how to identify and evidence your transferable assets and values. This is what employers use to choose the right candidate for the role on offer.

The book captures the reader with interesting thoughts on how to explore yourself in ways you haven't traditionally considered. Everything about yourself and your past experiences can be brought to life with some creative thinking, knowledge about yourself and a wish to reach new horizons - the journey of which you find in "Pitch Yourself".
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1 of 1 people found the following review helpful
on 4 September 2011
This book is extremely well written and has helped me immensely. It provides a clear understanding in a concise way. The career DNA bank is a unique way of amassing relevant examples, tailoring the CV to the company you are applying for.
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1 of 1 people found the following review helpful
on 10 November 2011
This book has paid off already - it has revolutionised the way I format my CV. Very thought-provoking and with useful sample CVs also provided. A very good purchase and easy to read
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