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on 9 April 2002
This is definitely a book for those on a course rather than wanting a just good read or overview of current thought on economic strategy and modelling.
As someone on a distance learning MBA, the use of applied case studies make it very relevant. All the exercises make it easy for tutors to recommend
The CD ROM is worth the cost of the book alone
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on 6 April 2009
A very good book indeed. Simple, easy to understand and straight to the point. No jargon whatsoever, has real life applications which make it very relevant.

Overall an excellent choice for people new to the area of business economics.
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on 27 January 2010
Very good book. It is worthy buying it because has the same theory as the latest edition. Bought it from Amazon and had very good results at uni with its help. Very pleased with it!
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on 18 February 2013
This book has met my expectations. The ideas are clearly described with clear diagrams. I recommend it to any business students.
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on 13 January 2014
I look forward to using this book. Kept it at the moment in my shelf. I hope it will provide useful and relevant information
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on 6 November 2014
Recommend reading for MBA course. Met requirements.
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on 16 November 2014
Good book
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