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1 of 1 people found the following review helpful
5.0 out of 5 stars Very good insight in Strategy Theories, 28 Jan 2010
Don't let the number of pages of this book scare you. If you really want to learn more about strategy and marketing straties, this is the book for you. In short, four to nine page articles, you read the essence of various strategical theories. All are clustered per theme, so you can quickly find the articles applicable to your case.

The graphics used make it easy to grasp and remember the theories.

The authors have not eeked from putting controversial theories right next to each other, making it an even more interesting read. You can quickly compare various theories and their practical value. The examples from actual companies applying the methods are very good to get an idea of how it works in real life.

I bought this book for my studies and still use it frequently in my work. It's the best book on strategy that I have come across, ever.
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5.0 out of 5 stars Excellent organisational management text, 17 Feb 2014
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This review is from: The Strategy Process: Global Edition: Concepts, Contexts, Cases (Paperback)
Very useful models of organisational structure and culture supported by good case studies. A fundamental text for any student of management theory
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4 of 8 people found the following review helpful
4.0 out of 5 stars A book you can also use outside of study, 17 Oct 2000
By A Customer
Reccomended by our Professor of Srategic Marketing Management, who has also written books on this subject. It seems very expensive, even for a Marketing Text, and this can be qualified by the fact that it is very comprehensive and uses many real life examples. It should provide the reader with a more general understanding of Strategic Marketing, which should also spill over into their lived experiences.
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The Strategy Process: Global Edition: Concepts, Contexts, Cases
The Strategy Process: Global Edition: Concepts, Contexts, Cases by Henry Mintzberg (Paperback - 17 Sep 2002)
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