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4 of 5 people found the following review helpful
on 29 March 1999
The book follows a straight forward descriptive text with good examples. By using this I got a first in a BA corporate strategy module, and now I am a director I use it regularly.
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on 8 March 2011
Whilst this book is not what i would describe as great bedtime reading, it is however an excelent book with clear explanations and good case studies. Being completley new to corporate stratergy and a mechanical Engineer even i found after reading the first few chapters that i had learnt the basics of the subject.
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on 4 May 2013
Not your light bed time reading, but it is very interersting. Would recommend this book for anyone looking to move forward in business or sitting any business analysis exam.
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on 10 March 2014
Very happy with this purchase. Quality perfect, as described and overall customer service was exactly what I was hoping for!
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on 22 April 2014
The pages were damaged but buyer sent me a new one, was perfect for my strategic tourism and hospitality course
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on 29 March 2014
It is a must have book for all MBA students. I found it very useful so I highly recommend this book.
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on 18 November 2014
Came in excellent condition, really good edition for college!
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on 9 November 2014
Brilliant book - very helpful.
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on 9 October 2014
Excellent condition
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on 21 November 2014
Very informative
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